Programmatic & Paid Social Media Manager

VML; Cleveland (OH); Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML is seeking a Media Manager to lead cross-channel media activation across Programmatic, Paid Social, and Paid Search for an automotive client. You will ensure timely delivery, optimize campaigns, and collaborate with Omnichannel Strategy teams.

Ideal candidates have 1–3 years in programmatic or paid social, strong analytics, and experience with DSPs and ad platforms. We offer a hybrid work model and a competitive benefits package.

Qualifications

• 1–3 years in programmatic or paid social media activation.
• Strong understanding and hands-on experience in platforms such as Programmatic DSPs (Amazon, DV360, Trade Desk, or similar).
• Familiarity with conversion tracking methodologies.
• Experience working with cross-functional department teams.
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics).
• Familiarity with DCM Trafficking and Reporting or other 3rd party ad servers.

Responsibilities

• Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
• Work collaboratively with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
• Creates and refines internal and client-facing performance reports; in-depth analyses of marketing campaigns.
• Provides frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Oversee strategic execution of media campaigns for more junior team members; ensure all media plans are in market and deadlines are met.
• Presents recommendations to managers, clients and prospects.
• Actively manages optimizations to assure client success.
• Assists in the management of tagging and tracking URLs.
• Executes media plans within DSPs, publishers, networks, and managed partner relationships.

Skills

Interpersonal skills

Verbal communication

Analytical skills

Multitasking

Campaign management

Tools

DV360

Trade Desk

Google Analytics

Omniture

Job description

VML is seeking a Media Manager to lead cross-channel media activation across Programmatic, Paid Social, and Paid Search for an automotive client. You will ensure timely delivery, optimize campaigns, and collaborate with Omnichannel Strategy teams.

Ideal candidates have 1–3 years in programmatic or paid social, strong analytics, and experience with DSPs and ad platforms. We offer a hybrid work model and a competitive benefits package.