Programmatic & Paid Social Media Manager

twentysix; Chicago (IL); Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML is seeking a Media Manager to lead cross-channel media activation across Programmatic, Paid Social, and Paid Search, while maintaining and analyzing campaign performance data for an automotive client.

You will drive strategy, trafficking, pacing, optimizations, and reporting, collaborating with Omnichannel Strategy & Account teams to craft comprehensive media plans and client-ready performance insights.

Qualifications

• 1–3 years in programmatic or paid social media activation.
• Agency experience preferred.
• Experience with conversion tracking methodologies.
• Familiarity with web analytics tools (Google Analytics, Omniture).
• Knowledge of DCM Trafficking and Reporting or similar ad servers.

Responsibilities

• Management of client paid media campaigns including strategy, issuing RFPs, trafficking, day-to-day pacing, optimizations and reporting.
• Work collaboratively with Omnichannel Strategy & Account teams to develop and execute media plans for Paid Search, Paid Social, Display, Video, Audio, ConnectedTV and others.
• Creates and refines internal and client-facing performance reports and in-depth analyses of marketing campaigns.
• Provides frequent progress reports regarding online marketing efforts and performance metrics to clients.
• Oversee strategic execution of media campaigns for more junior team members; ensure all media plans are in market and deadlines are met.
• Presents recommendations to managers, clients and prospects.
• Actively manages optimizations to assure client success.
• Assists in the management of tagging and tracking URLs.
• Executes media plans within DSPs, publishers, networks, and managed partner relationships such as Google Ads, Meta Ads, Amazon, Trade Desk, DV360, and others.

Skills

Programmatic & Paid Social

Campaign optimization

Cross-functional collaboration

Data-driven decision making

Client communication

Tools

Google Ads

Meta Ads

DV360

Trade Desk

Amazon Ads

Job description

VML is seeking a Media Manager to lead cross-channel media activation across Programmatic, Paid Social, and Paid Search, while maintaining and analyzing campaign performance data for an automotive client.

You will drive strategy, trafficking, pacing, optimizations, and reporting, collaborating with Omnichannel Strategy & Account teams to craft comprehensive media plans and client-ready performance insights.