Cross-Channel Media Manager: Programmatic & Paid Social

VML; Arkansas; Hybrid; USD 45,000 - 100,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, a WPP agency, seeks a Media Manager to lead cross-channel media activation for a major automotive client. You will manage Programmatic, Paid Social, and Paid Search campaigns, track performance, and deliver timely insights to clients and internal teams.

In a hybrid environment, you’ll collaborate with omnichannel strategy and account teams, develop media plans across DSPs and platforms, and mentor junior staff while ensuring campaigns meet deadlines and client objectives.

Qualifications

• 1-3 years in programmatic or paid social media activation.
• Strong understanding of major platforms (Amazon, DV360, Trade Desk, Meta, TikTok).
• Familiarity with conversion tracking methodologies.
• Experience working with cross-functional teams.

Responsibilities

• Manage client paid media campaigns: strategy, trafficking, pacing, optimizations, reporting.
• Develop & execute media plans across Paid Search, Paid Social, Display, Video, Audio, ConnectedTV.
• Create internal and client-facing performance reports and analyses.
• Provide progress updates on online marketing performance to clients.
• Mentor junior team members and ensure deadlines and in-market execution.

Skills

Programmatic

Paid Social

Analytics

Communication

Multitasking

Tools

Google Analytics

Omniture

Coremetrics

DCM Trafficking

Job description

VML, a WPP agency, seeks a Media Manager to lead cross-channel media activation for a major automotive client. You will manage Programmatic, Paid Social, and Paid Search campaigns, track performance, and deliver timely insights to clients and internal teams.

In a hybrid environment, you’ll collaborate with omnichannel strategy and account teams, develop media plans across DSPs and platforms, and mentor junior staff while ensuring campaigns meet deadlines and client objectives.