Programmatic & Paid Social Media Lead

VML; Chicago (IL); Hybrid; USD 70,000 - 110,000; Full time

Job summary

VML is seeking a Media Manager to drive cross-channel media activation across Programmatic, Paid Social, and Paid Search for automotive clients. You will shape strategy, trafficking, pacing, and optimization while delivering detailed performance reports to clients.

The role requires 1–3 years in programmatic or paid social, hands-on DSP and analytics experience, and strong collaboration with cross-functional teams. Hybrid work model with office presence required.

Qualifications

• 1-3 years in programmatic or paid social media activation; agency experience preferred.
• Hands-on experience with DSPs (Amazon DV360 TradeDesk or similar) and paid social managers.
• Familiarity with conversion tracking methodologies.
• Experience with cross-functional department teams.
• Knowledge of web analytics tools (Google Analytics, Omniture, Coremetrics).

Responsibilities

• Manage and optimize cross-channel media activation across Programmatic, Paid Social, and Paid Search.
• Trafficking, pacing, and reporting of campaigns; ensure timely delivery.
• Develop and execute media plans with Omnichannel Strategy & Account teams.
• Create client-facing performance reports and provide data-driven insights.
• Lead junior teammates in campaign execution and ensure in-market deadlines.

Skills

Interpersonal skills

Written communication

Verbal communication

Multitasking

Data analysis

Problem solving

Tools

Amazon DSP

DV360

TradeDesk

Meta Ads Manager

TikTok Ads

LinkedIn Ads

Google Analytics

Omniture

Coremetrics

DCM Trafficking

Job description

VML is seeking a Media Manager to drive cross-channel media activation across Programmatic, Paid Social, and Paid Search for automotive clients. You will shape strategy, trafficking, pacing, and optimization while delivering detailed performance reports to clients.

The role requires 1–3 years in programmatic or paid social, hands-on DSP and analytics experience, and strong collaboration with cross-functional teams. Hybrid work model with office presence required.