Programmatic & Paid Media Strategist

Inspire Brands, Inc.; Atlanta (GA); Sur place; USD 70 000 - 95 000; Plein temps

Résumé du poste

Inspire Brands, Inc. in Atlanta, GA is seeking a Programmatic, Search, and Social media partner to support the Biddable Media Team and the broader Media Strategy & Planning group in activation across the Inspire Brands portfolio.

The role focuses on channel certification, data validation, campaign execution, budgeting, and collaboration with associate managers on dashboards and pacing to maintain brand safety and timely reporting. A 4-year Marketing degree is required.

Qualifications

• 4 year Degree in Marketing or related field

Responsabilités

• Complete Channel Certification
• Billing/actualizations/Media Authorization Forms (MAF)
• Updating MAFs throughout the year
• Filling out actualization portion of planning documents for all channels
• Updating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO Numbers
• Responsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.
• Working with Associate Managers on Dashboard and media hygiene checks
• Support Associate Managers with Pacing tasks
• Screenshot decks (on applicable brands or input mock links into SS for IMC & MS&P visibility
• Owning creative specifications on messaging grid for planning and execution
• Transfer Messaging Grids to Traffic Sheets for all channels on a brand
• Ownership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized.
• Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated.
• Own updating the Weekly newsletter with industry trends
• Assist in campaign builds/creative swaps, inclusive of owning taxonomy sheets
• Ensure App reporting is up to date and inclusive of most recent data
• Confirm brand lift study inputs are received and properly launched.
• Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized.
• Send through Weekly Biddable Highlights to brand and other Demand Gen teams.
• Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standard
• Specific channel requests:
• Adthena Reporting- Search
• Doubleverify Site lists- Prog

Connaissances

Data validation

Campaign execution

Media planning

Dashboard

Pacing

Brand safety

Creative specifications

Communication

Formation

Bachelor's degree in Marketing

Outils

Smartsheet

Adthena

DoubleVerify

Description du poste

Inspire Brands, Inc. in Atlanta, GA is seeking a Programmatic, Search, and Social media partner to support the Biddable Media Team and the broader Media Strategy & Planning group in activation across the Inspire Brands portfolio.

The role focuses on channel certification, data validation, campaign execution, budgeting, and collaboration with associate managers on dashboards and pacing to maintain brand safety and timely reporting. A 4-year Marketing degree is required.