Biddable Media Specialist

Inspire-Brands; Atlanta (GA); On-site; USD 70,000 - 110,000; Full time

Job summary

Inspire Brands seeks a proactive Biddable Media specialist to activate Programmatic, Search and Social campaigns across the Inspire Brands portfolio. You will partner with the Biddable Media Team and the Media Strategy & Planning group to ensure accurate channel certifications, up-to-date MAFs, and timely invoicing.

You will maintain data integrity in measurement tools, support pacing and reporting, and coordinate with Demand Gen for ongoing optimization.

Qualifications

• 4 year degree in Marketing or related field.
• Experience supporting Biddable, Programmatic, Search and Social campaigns.
• Experience with internal measurement tools (MEF, dashboards) and data validation.
• Experience handling invoices, MAFs, and planning documents.
• Strong collaboration with Demand Generation and media teams.

Responsibilities

• Partner with Biddable Media and Media Strategy & Planning teams to activate campaigns in Programmatic, Search and Social for Inspire Brands.
• Complete Channel Certification and maintain MAFs and invoices.
• Validate data for internal measurement tools and dashboards.
• Update invoice tracker and PO numbers monthly.
• Own creative specifications on messaging grids for planning and execution.
• Transfer messaging grids to Traffic Sheets and ensure documents are complete and organized.
• Support pacing, weekly newsletters, and share Action items with Demand Gen teams.
• Monitor brand safety via DoubleVerify and flag incidents as needed.
• Assist in campaign builds, taxonomy maintenance, and app reporting.
• Ensure JBPs are forecasted and paced through the month and quarter.

Skills

Data validation

Dashboard creation

Media hygiene checks

Pacing tasks

Campaign execution

Creative specifications

Forecasting

Brand safety

Cross-team communication

Education

Bachelor's degree in Marketing or related field

Tools

Smartsheet

MEF

Adthena

DoubleVerify

Job description

Purpose of the Position:Partner with and support the Biddable Media Team and the collective Media Strategy & Planning team in the activation of Programmatic, Search, and Social Media campaigns for the Inspire Brands portfolio.Responsibilities:Complete Channel CertificationBilling/actualizations/Media Authorization Forms (MAF)Updating MAFs throughout the yearFilling out actualization portion of planning documents for all channelsUpdating invoice tracker monthly (Inclusive of Attaching invoices in Smartsheet’s) & PO NumbersResponsible for data validation for internal measurement tools such as Media Optimization, Reporting, MEF, etc.Working with Associate Managers on Dashboard and media hygiene checksSupport Associate Managers with Pacing tasksScreenshot decks (on applicable brands or input mock links into SS for IMC & MS&P visibilityOwning creative specifications on messaging grid for planning and executionTransfer Messaging Grids to Traffic Sheets for all channels on a brandOwnership of campaign execution documents while ensuring specific inputs are complete and accurate. Responsible for sharing the document with external parties and making sure it is saved and organized.Supporting Sr. Managers in ensuring JBPs are updated with forecasts and pacing throughout the month and quarter. Ensuring that added value trackers are also consistently updated.Own updating the Weekly newsletter with industry trendsAssist in campaign builds/creative swaps, inclusive of owning taxonomy sheetsEnsure App reporting is up to date and inclusive of most recent dataConfirm brand lift study inputs are received and properly launched.Having action items and communication with Demand Generation team because of reporting insights to ensure Media is being continuously optimized.Send through Weekly Biddable Highlights to brand and other Demand Gen teams.Monitor and flag Double Verify incidents to ensure brand safety and suitability are up to standardSpecific channel requests:Adthena Reporting- SearchDoubleverify Site lists- ProgRequirements:4 year Degree in Marketing or related fieldInspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.