Biddable Media Lead: Strategy, Activation & Mentoring

Inspire Brands, Inc.; Atlanta (GA); On-site; USD 95,000 - 130,000; Full time

Job summary

Inspire Brands, Inc. in Atlanta seeks a Senior Manager to lead day-to-day biddable media activation and brand-level campaign stewardship across channels for our portfolio of restaurant brands.

You will partner with Associate Managers and Specialists to translate approved media plans into launches, monitor budgets, optimize performance, ensure QA, and develop junior teammates. This role requires strong leadership, cross-functional collaboration, and the ability to translate data into clear

Qualifications

• Bachelor's degree required.
• 5+ years of digital media, biddable media, or campaign activation.
• Experience coaching or developing junior team members.
• Experience managing budgets, pacing, QA, and cross-functional deliverables.
• Excellent written, verbal, and presentation communication skills.

Responsibilities

• Lead day-to-day biddable media activation and brand-level campaign stewardship across channels.
• Serve as primary resource for Ad Operations, Marketing Communications, and media partners on trafficking and campaign timing.
• Provide first-line troubleshooting and escalate higher-risk issues to the Senior Manager.
• Maintain accurate Demand Generation status documents and lead channel status meetings.
• Conduct initial quality assurance across campaigns to confirm budgets, creative, audiences, dates, and tracking are correct.
• Oversee activation documentation and timing tools to ensure required steps are completed by the team.
• Manage budget- and partner-led creative development processes with Associate Managers.
• Support development of annual and ad hoc brand media plans and initial budget allocation.
• Facilitate audience planning to align scale with campaign goals.
• Recommend mid-flight changes and ensure updates reflect in platforms and reports.
• Analyze campaign performance to identify opportunities or risks and drive optimizations.
• Lead weekly pacing reviews and ensure MAF updates monthly.
• Coordinate with analytics for biweekly performance discussions and framework inputs.
• Ensure brand safety, viewability, and correct reporting across channels.
• Present brand and channel performance in quarterly reviews and track competitive performance.

Skills

Leadership

Cross-functional collaboration

Project management

Communication

Attention to detail

Education

Bachelor's degree

Tools

Excel

PowerPoint

SharePoint

Job description

Inspire Brands, Inc. in Atlanta seeks a Senior Manager to lead day-to-day biddable media activation and brand-level campaign stewardship across channels for our portfolio of restaurant brands.

You will partner with Associate Managers and Specialists to translate approved media plans into launches, monitor budgets, optimize performance, ensure QA, and develop junior teammates. This role requires strong leadership, cross-functional collaboration, and the ability to translate data into clear