Programmatic Media Specialist

Barkley; United States; Remote; USD 50,000 - 80,000; Full time

Job summary

An established industry player seeks a dynamic individual to lead programmatic campaign management and drive client success. This role involves developing innovative strategies and utilizing data analytics to enhance performance. The ideal candidate is a curious problem-solver with strong communication skills, ready to adapt to the ever-evolving media landscape. Join a company committed to diversity and inclusion, where your creativity and insights will contribute to impactful campaigns and help shape the future of marketing. If you thrive in a fast-paced environment and are eager to make a difference, this opportunity is for you.

Qualifications

• 1+ years in a fast-paced agency or marketing environment.
• Hands-on experience building and managing paid search campaigns.

Responsibilities

• Develop strategies and manage performance of paid programmatic accounts.
• Drive client performance and growth through data-driven insights.

Skills

Programmatic Campaign Management

Analytical Skills

Organizational Skills

Communication Skills

Keyword Research

Campaign Management

Google AdWords Certification

Data Feeds Management

Education

Bachelor's Degree in Marketing or related field

Tools

SEM Reporting Tools

Third Party Analytics Tools

Job description

In this role, you will develop strategies and manage the performance of various paid programmatic accounts, to drive client performance and growth.

Qualities

Here’s what it takes to be successful in the role:

• Curiosity and Skepticism: You are always asking, “WHY?” You have an internal drive to learn more and expand your knowledge. You consider situations from multiple perspectives.
• Strategic, Creative Problem-Solving: You are analytical and enjoy working with data to derive insights. You use insights and knowledge to develop robust strategies and visions for success. You love coming up with creative solutions to new and old problems alike.
• Initiative: You are a gritty self-starter driven to find answers, solve tough problems, and overcome challenges. You proactively bring solutions to challenges.
• Communication & Storytelling: You can easily communicate complex information or nuanced situations. You know what details are necessary and what details to leave behind. You can marry data and storytelling to articulate a compelling vision.
• Adaptability: You can comfortably adjust in evolving or ambiguous situations. You use creativity to tackle new and existing challenges. You’re ready and excited for changes in the media landscape.
• Self-Development: You’re reflective and self-aware. You seek opportunities to learn and develop yourself and others.

Skills

• Programmatic Campaign Management
• Analytical Skills for data-driven decisions
• Excellent organizational and communication skills
• Understanding of keyword research, campaign management, and optimization.
• Proficient with SEM reporting and third party analytics tools.
• Certification in Google AdWords (or ability to obtain certification).
• Experience managing data feeds and shopping campaigns.

Experience

• 1+ years in a fast-paced agency, media, or marketing environment, hands-on experience building and managing paid search campaigns.

BarkleyOKRP’s Commitment to Diversity & Inclusion

• We believe being radically diverse and inclusive is the key to becoming one of the world’s great creative idea companies. By embracing everything that makes our partners who they are and what makes them unique to the world around them, we create the conditions and capacity to help creative, original thinking thrive.
• BarkleyOKRP is committed to Diversity, Equity, Inclusion and Belonging as part of our corporate strategic goals, supported by a formal DEI+B program, Employee Resource Groups, Director of Diversity leadership and agency commitment to The Brand Lab, Creative Accelerator, Fellowship, MAIP, and BLAC.