Lead Media Buyer (E com experience only)

Hungry Minds; United States; Remote; USD 75,000 - 100,000; Full time

Job summary

Hungry Minds is seeking a Lead Media Buyer to enhance its paid advertising campaigns across digital platforms. This role involves strategic planning and execution to drive customer acquisition and brand visibility. Successful candidates will have extensive media buying experience and a strong analytical mindset. Join a fast-growing company focused on redefining educational entertainment.

Benefits

Fully remote work

Flexible hours

Competitive salary with performance-based bonuses

Qualifications

• Proven experience in managing ad budgets over $500k monthly.
• Experience with paid acquisition channels like Facebook Ads and Google Ads.
• Fluent in English; proficiency in additional languages welcome.

Responsibilities

• Develop and execute media buying strategies across digital platforms.
• Plan, launch, and optimize paid advertising campaigns.
• Analyze performance metrics and provide recommendations for improvement.

Skills

Media buying

Performance marketing

A/B testing

Analytical skills

Data-driven decision-making

Audience segmentation

Tools

Google Analytics

Facebook Business Manager

Job description

Lead Media Buyer (E com experience only)

Lead Media Buyer (E com experience only)

Direct message the job poster from Hungry Minds

Head of People & Growth| AI |Big Data| SaaS | Edtech | E-com

About Hungry Minds

Hungry Minds is a fast-growing global publishing house and creative studio redefining educational art and entertainment. Since our founding, we have sold over 280,000 copies of our debut publication, The Book: The Ultimate Guide to Rebuilding Civilization , generating $20M in sales in 2024 alone. As we expand beyond books into puzzles, games, toys, and interactive experiences, we remain focused on creating work that engages, challenges, and resonates on a deeper level, building a brand that shapes the future of learning, creativity, and discovery.

Our Growth:

• $1M revenue in 2023 (Aug - Dec)
• $20M revenue in 2024

Our Goal:

• $50-70M revenue target for 2025

To expand our reach and accelerate growth, we seek an experienced and savvy Media Buying Lead to plan, execute, and optimize paid advertising campaigns across a variety of channels. This role will focus on acquiring new customers, increasing brand visibility of our company and products, and ensure our marketing investments deliver strong, measurable results.

What We’re Looking For:

• Proven experience in media buying and performance marketing, with a track record of managing budgets exceeding $500K per month, preferably in e-commerce or direct-to-consumer brands
• Deep understanding of paid acquisition channels, including Facebook Ads, Google Ads, YouTube, and TikTok
• Strong analytical skills with experience using data to inform decision-making and optimize campaigns
• Hands-on experience with A/B testing, conversion rate optimization, and audience segmentation
• Ability to manage large-scale ad budgets and drive significant revenue growth
• Fluent in English; proficiency in additional languages is welcome
• Self-motivated, detail-oriented, and highly results-driven

What You’ll Do:

• Develop and execute high-impact media buying strategies across multiple digital advertising platforms, including Meta, Google, TikTok, and YouTube
• Plan, launch, optimize, and scale paid campaigns to maximize ROI, CPA, and ROAS
• Conduct A/B testing to improve ad creatives, copy, and targeting strategies
• Manage ad budgets effectively to ensure maximum efficiency and performance
• Analyze performance metrics, generate reports, and provide strategic recommendations for continuous improvement
• Stay ahead of industry trends, platform updates, and best practices in digital advertising
• Work closely with the creative and content teams to develop compelling ad assets

Preferred Qualifications:

• Experience working with global markets (US, UK, EU, JP)
• Proficiency in using marketing analytics tools such as Google Analytics, Facebook Business Manager, and third-party tracking solutions
• Experience managing programmatic advertising and affiliate partnerships

What We Offer:

Fully remote work – work from anywhere!

Flexible hours – results matter more than the clock

Competitive salary with performance-based bonuses

The chance to work on a high-profile, exciting product

A collaborative and fast-paced environment with a passionate team

Why Join Us?

We’ve already experienced success, but we’ve barely scratched the surface of what’s possible with paid media. This role is about taking something that works and making it better, smarter, and more scalable. You’ll be stepping into a company that has a strong foundation seeking someone who can refine, optimize, and push performance to the next level.

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Contract

Job function

• Job function

  Marketing and Sales

• Industries

  Book Publishing

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