Programmatic Media Planner — Open Web Campaigns

Deerfield Group; Conshohocken (Montgomery County); On-site; USD 70,000 - 95,000; Full time

Job summary

Deerfield is seeking a Planner, Media Platforms (Programmatic) to manage automated media buying across the open web, including Display, Online Video, and Connected TV. You will ensure brand safety and compliance while collaborating with internal teams to develop data-driven media plans.

The role requires hands-on programmatic experience, strong analytical skills, and an interest in healthcare marketing. You will optimize campaigns for performance and ROI, working with platforms like The Trade

Qualifications

• Bachelor’s degree in marketing, advertising, or communications.
• 2+ years of experience in media planning and activation, preferably in healthcare.
• Experience managing digital programmatic campaigns.

Responsibilities

• Develop and execute programmatic campaigns across Display, video, and CTV.
• Design buying strategies across open exchanges, PMPs, and PG deals.
• Analyze audience data and inform DSP selection and allocation.
• Track KPIs and optimize campaigns for ROI.

Skills

Programmatic platforms

Ad operations

Media planning

Data analysis

Communication

Education

Bachelor’s degree in marketing/advertising/communications

Tools

Google Ads

Meta Ads

LinkedIn Ads

The Trade Desk

DV360

DMPs

Tableau

Looker Studio

Excel

Job description

Deerfield is seeking a Planner, Media Platforms (Programmatic) to manage automated media buying across the open web, including Display, Online Video, and Connected TV. You will ensure brand safety and compliance while collaborating with internal teams to develop data-driven media plans.

The role requires hands-on programmatic experience, strong analytical skills, and an interest in healthcare marketing. You will optimize campaigns for performance and ROI, working with platforms like The Trade