Supervisor, Media Platforms (Programmatic)

Deerfield Group; Conshohocken (Montgomery County); On-site; USD 120,000 - 160,000; Full time

Job summary

Deerfield is seeking a Supervisor, Media Platforms (Programmatic) to lead planning, activation, optimization, and performance of programmatic campaigns across Display, Online Video, CTV, Digital Audio, and emerging channels.

You will mentor a team of media professionals, ensuring quality execution and data-driven strategies while collaborating with Strategy, Analytics, Account Management, and Creative teams to maximize client outcomes in healthcare marketing.

Qualifications

• Bachelor's degree in marketing, advertising, communications, or a related field.
• 5+ years of digital media experience with at least 2 years leading programmatic campaigns.
• Previous experience mentoring or supervising team members within an agency environment preferred.
• Healthcare and pharmaceutical media experience strongly preferred.

Responsibilities

• Lead planning, activation, optimization, and performance of programmatic media campaigns across multiple channels.
• Mentor and manage a team of media professionals ensuring operational excellence.
• Present strategic recommendations and performance insights to clients.

Skills

Programmatic media

Team leadership

Healthcare advertising

Analytical skills

Education

Bachelor's degree in marketing/advertising/communications

Tools

DeepIntent

The Trade Desk

DV360

Excel

Tableau

Looker Studio

Job description

Are you ready to embark on an exciting journey where your talents are valued and your potential is limitless? At Deerfield, we believe in fostering a culture of excellence, where every team member is empowered to make a difference and contribute to our collective success.

Deerfield is the marketing and communications partner of choice. Purpose-built to scale with our clients, our specialist teams craft stories that matter and bridge meaningful connections to advance healthcare products to the people who need them most. Our full-service capabilities are rooted in storytelling and powered by technology to deliver focused strategy, optimized execution, and tangible outcomes. Further, our flexible working model allows us to scale and grow alongside our clients – whether providing expert consultation, serving as a strategic executional partner, or acting as full agency of record.

We are built to serve and designed to deliver.

Position Summary

As a Supervisor, Media Platforms (Programmatic), you will lead the planning, activation, optimization, and performance of programmatic media campaigns across Display, Online Video (OLV), Connected TV (CTV), Digital Audio, and emerging digital channels. In addition to overseeing campaign execution, you will manage and mentor a team of media professionals, ensuring operational excellence while translating client objectives into scalable, data-driven programmatic strategies.

You will partner closely with Strategy, Analytics, Account Management, and Creative teams to develop innovative media approaches that maximize business outcomes for healthcare clients. This role requires deep expertise in programmatic buying, platform management, audience strategy, and measurement, while serving as the primary quality control and strategic escalation point for campaign performance.

The ideal candidate has hands–on experience in media planning and activation, understands audience segmentation, and thrives in a fast–paced, results–oriented environment. This role requires strong analytical skills, a passion for healthcare marketing, and a keen ability to translate insights into high–impact media campaigns.

Key Responsibilities

Leadership & Team Development

• Supervise, coach, and develop a team of Programmatic Planners, providing guidance on campaign execution, optimization, and career growth.
• Review work for quality, accuracy, and strategic alignment before client delivery.
• Establish best practices, workflows, and quality assurance standards across the team.
• Manage team workloads, priorities, and resource allocation while fostering collaboration.
• Lead development of integrated programmatic media strategies aligned to client objectives and KPIs.
• Recommend the appropriate mix of Open Exchange, PMP, and Programmatic Guaranteed inventory.
• Evaluate first, second, and third–party audience data to inform targeting strategies.
• Partner with cross‑functional teams to incorporate audience insights, measurement plans, and creative recommendations into media plans.
• Identify emerging media opportunities, technologies, and platform capabilities that create competitive advantage.

Campaign Execution & Optimization

• Oversee campaign setup and activation across leading DSPs including DeepIntent, The Trade Desk, and DV360.
• Ensure campaigns meet pacing, delivery, budget, brand safety, viewability, and fraud prevention standards.
• Direct optimization strategies based on performance data and business outcomes.
• Troubleshoot platform, trafficking, and measurement issues while providing strategic guidance to the team.
• Ensure compliance with healthcare regulations and client‑specific requirements.
• Serve as the senior programmatic lead during internal and client meetings.
• Present strategic recommendations, performance insights, and optimization opportunities.
• Build relationships with media platform partners and data providers to identify beta opportunities and marketplace innovations.
• Partner with Account, Strategy, Analytics, and Creative teams to deliver integrated media solutions.

Measurement & Performance

• Oversee campaign reporting, attribution analysis, and performance measurement.
• Translate campaign results into actionable business insights and future recommendations.
• Ensure accurate tracking, tagging, and reporting in partnership with Analytics teams.
• Drive continuous improvement through testing, learning agendas, and performance benchmarking.

Qualifications

• Bachelor’s degree in marketing, advertising, communications, or a related field.
• 5+ years of digital media experience with at least 2 years leading programmatic campaigns.
• Previous experience mentoring or supervising team members within an agency environment preferred.
• Healthcare and pharmaceutical media experience strongly preferred.

Required Skills

• Advanced expertise with DSPs including DeepIntent, The Trade Desk, and DV360.
• Strong understanding of the ad‑tech ecosystem, audience strategy, SSPs, DMPs, and healthcare data providers.
• Experience managing Display, OLV, CTV, Digital Audio, and omnichannel programmatic campaigns.
• Strong analytical skills with Excel and reporting tools such as Tableau or Looker Studio.
• Excellent communication, presentation, and client leadership skills.
• Proven ability to prioritize multiple initiatives while leading high‑performing teams.
• Knowledge of HIPAA, FDA regulations, and healthcare advertising best practices.

Deerfield is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.