Programmatic Media Manager — Streaming TV & OLV (Hybrid)

Tatari; New York, Northern (NY, KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Equity compensation

401K

Commuter benefits

Wellness days

Unlimited PTO

Office snacks

Job summary

Tatari is hiring a Programmatic Media Manager to own Streaming TV and OLV campaigns for Direct Brands and Agency partners. You will manage pacing, optimization, and performance analysis, while communicating insights to clients.

The role emphasizes hands-on campaign activation, data-driven recommendations, and cross-functional collaboration. A hybrid in-office schedule is offered with health insurance and equity benefits.

Qualifications

• 2+ years in digital media or performance marketing.
• Experience with at least one major DSP and campaign optimization.
• Strong data interpretation and ability to translate insights.
• Excellent communication and client-facing skills.
• Ability to manage multiple campaigns and priorities.
• AI-forward mindset for productivity.
• Agency: own client relationships and performance conversations.
• Nice to have: familiarity with walled garden platforms.

Responsibilities

• Own Streaming TV and OLV campaigns end-to-end, from planning and activation through optimization, analysis, and reporting.
• Take accountability for pacing, KPIs, and overall campaign performance.
• Turn performance data into clear, actionable optimization and scaling recommendations.
• Work directly with clients to explain performance, insights, and recommendations; Direct Brands partners with a dedicated Client Services owner, while Agency owns the relationship directly.
• Partner cross-functionally to solve client problems and improve Tatari’s programmatic offering.
• Comfortable using AI to improve productivity, analysis, and day-to-day workflows.

Skills

Digital media

Performance marketing

Programmatic DSPs

Data analysis

Communication

Agency management

Campaign optimization

AI in marketing

Tools

YouTube

Amazon Ads

Meta Ads

Job description

Tatari is hiring a Programmatic Media Manager to own Streaming TV and OLV campaigns for Direct Brands and Agency partners. You will manage pacing, optimization, and performance analysis, while communicating insights to clients.

The role emphasizes hands-on campaign activation, data-driven recommendations, and cross-functional collaboration. A hybrid in-office schedule is offered with health insurance and equity benefits.