Programmatic TV Media Lead — AI‑Driven & Hybrid

Tatari; San Francisco, Northern (CA, KY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Equity compensation

Health insurance

401K

FSA

commuter benefits

Monthly spending account

Continued education benefit

Newbie Productivity Perk

Unlimited PTO and sick days

Wellness day off

Snacks, drinks, and catered lunches

Team building events

Job summary

Tatari in San Francisco is seeking a Programmatic Media Buyer to own performance outcomes for Streaming TV and OLV campaigns across mid‑market and enterprise clients. This is a client‑facing role with real responsibility early, not a task‑based seat.

You will work hands‑on daily in programmatic, collaborating with Product, Engineering, and Data Science to surface issues, improve tools, and apply AI‑powered workflows to speed learning and growth. Hybrid RTO of 2 days per week.

Qualifications

• 2+ years in digital media, performance marketing, or strategy roles.
• Direct experience with at least one major DSP and understanding of bidding/optimization levers.
• Strong funnel knowledge and KPI-driven optimization.
• Analytical judgment to prioritize impact and make tradeoffs with incomplete information.
• Ambition to take ownership beyond execution and tackle complex client work.
• Ability to defend a data-driven point of view when answers aren’t clear.
• Organized, detail-oriented, and able to think at system/account level.
• Clear communication to explain performance and recommendations.
• Willingness to learn new technology and tools.

Responsibilities

• Own performance outcomes for Streaming TV and OLV campaigns, from planning and activation through optimization, analysis, and client-ready reporting
• Take accountability for pacing, KPIs, and issue resolution, driving problems to resolution
• Act as a client-facing partner for mid-market and enterprise advertisers, explaining performance and tradeoffs
• Use performance data to improve results and identify scaling opportunities
• Partner with Product, Engineering, and Data Science to surface issues and improve tools/workflows
• Leverage AI-powered tools to improve campaign analysis and speed of learning
• Apply learnings quickly across clients and strategies in a fast-moving AdTech environment

Skills

Digital media

Performance marketing

DSP experience

Analytical thinking

Data-driven

Communication

Spreadsheet skills

Tools

Google Sheets

Google Slides

Job description

Tatari in San Francisco is seeking a Programmatic Media Buyer to own performance outcomes for Streaming TV and OLV campaigns across mid‑market and enterprise clients. This is a client‑facing role with real responsibility early, not a task‑based seat.

You will work hands‑on daily in programmatic, collaborating with Product, Engineering, and Data Science to surface issues, improve tools, and apply AI‑powered workflows to speed learning and growth. Hybrid RTO of 2 days per week.