Programmatic Media Manager

Tatari; Los Angeles (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Equity compensation

Health insurance

401K

FSA

Commuter benefits

Monthly spending account

Continued education benefit

Newbie Productivity Perk

Unlimited PTO

Job summary

Tatari is hiring two Programmatic Media Managers to own Streaming TV and OLV campaigns for Direct Brands and Agency partners. You will drive activation, optimization, and performance conversations with clients and agencies, delivering insights and strategic recommendations.

The role emphasizes AI-enabled analysis, cross-functional collaboration, and a hands-on trading approach to maximize campaign performance in a hybrid office setting.

Qualifications

• 2+ years of hands-on experience in digital media or performance marketing.
• Experience with at least one major DSP, including bidding strategies, optimization, and performance measurement.
• Strong communicator and presenter who translates data into clear recommendations.
• Solid understanding of the marketing funnel and optimizing toward KPIs.
• Highly organized with the ability to juggle multiple campaigns.

Responsibilities

• Own Streaming TV and OLV campaigns end-to-end, from planning and activation through optimization, analysis, and reporting.
• Take accountability for pacing, KPIs, and overall campaign performance, including proactive issue resolution.
• Turn performance data into clear, actionable optimization and scaling recommendations.
• Explain performance to clients; Direct Brands partners with a Client Services owner, while Agency owns the relationship.
• Partner cross-functionally to solve client problems and improve Tatari’s programmatic offering.
• Be comfortable using AI to improve productivity, analysis, and day-to-day workflows.

Skills

Digital media

Performance marketing

Strong communicator

Data interpretation

Campaign optimization

AI for productivity

Agency/client relations (Agency role)

Tools

DSP platforms

Job description

Tatari is on a mission to revolutionize TV advertising. Founded in 2016 to help transform the antiquated world of TV advertising through the intelligent application of AI and machine learning, Tatari helps some of the world’s fastest growing brands including Chime, Calm, Tecovas, Manscaped, Saatva, and Liquid I.V., reach their customers using linear and streaming TV ads. Our platform combines sophisticated media buying with proprietary analytics to turn TV advertising into an automated, digital-like experience, enabling businesses of any size to advertise on TV.

That approach has earned Tatari broad industry recognition, including being named Best CTV AdTech Platform in the 8th annual MarTech Breakthrough Awards, as well as honors from Digiday (Best Connected TV Platform), AdExchanger (Most Innovative TV Advertising Technology), and Business Insider (Hottest AdTech Companies). Tatari has also been recognized as the Best Place to Work by Inc. Magazine. Backed by an executive team of former founders and senior leaders from companies including Shazam, TrueCar, AdapTV, LiveRail, Amazon, Google, Meta, Microsoft, and Yahoo, Tatari continues to scale rapidly as TV advertising enters its next major era.

We’re hiring two Programmatic Media Managers: one focused on Direct Brands and one focused on Agency partners. As a Programmatic Media Manager, you will own performance outcomes for Streaming TV and OLV campaigns across your portfolio of clients/agencies. You’ll bring strong programmatic fundamentals and analytic thinking to help clients scale their campaigns.

Direct Brands:

Manage a broader portfolio, with a heavier focus on hands-on trading, campaign activation, optimization, and performance analysis. You’ll work directly with clients alongside a dedicated Client Services owner, while spending the majority of your time driving campaign performance.

Agency

Manage a smaller portfolio of agency partners and serve as the sole day-to-day owner of those relationships - there is no separate Client Services owner. You’ll own both hands-on programmatic campaign management and the client relationship, including performance conversations, strategic recommendations, and identifying opportunities to grow the partnership.

Responsibilities

• Own Streaming TV and OLV campaigns end-to-end, from planning and activation through optimization, analysis, and reporting
• Take accountability for pacing, KPIs, and overall campaign performance, including proactive issue resolution
• Turn performance data into clear, actionable optimization and scaling recommendations
• Work directly with clients to explain performance, insights, and recommendations; Direct Brands partners with a dedicated Client Services owner, while Agency owns the relationship directly
• Partner cross-functionally to solve client problems and improve Tatari’s programmatic offering
• Comfortable using AI to improve productivity, analysis, and day-to-day workflows

Qualifications

• 2+ years of hands-on experience in digital media, performance marketing, or a related role
• Experience with at least one major DSP, including bidding strategies, optimization, and performance measurement
• Strong communicator and presenter. You are able to translate data and complex performance issues into clear recommendations and defend your point of view
• Solid understanding of the marketing funnel and experience optimizing toward performance KPIs
• Highly organized with the ability to juggle multiple campaigns and priorities
• AI forward – you embrace AI for process and productivity
• Specifically for Agency: Experience independently owning client or agency relationships, including leading performance conversations and translating campaign results into strategic recommendations
• Nice to have: Experience with walled garden platforms such as Amazon, YouTube, or Meta
• Competitive salary ($80,000 - $100,000)
• Equity compensation
• Health insurance coverage for you and your dependents
• 401K, FSA, and commuter benefits
• $150 monthly spending account
• $1,000 annual continued education benefit
• $500 Newbie Productivity Perk
• Unlimited PTO and sick daysMonthly Company Wellness Day Off
• Snacks, drinks, and catered lunches at the office
• Team building events
• Hybrid RTO of 2 days per week in office

At Tatari, we believe in the importance of cultivating teams with diverse backgrounds and offering equal opportunities to all. We strive to create a welcoming, inclusive environment where every team member feels valued and diversity is celebrated.