Programmatic TV Media Strategist

Tatari; San Francisco (CA); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Health insurance

Equity compensation

401K

FSA

Commuter benefits

Monthly spending account

Continued education benefit

Newbie Productivity Perk

Unlimited PTO and sick days

Wellness Day Off

Snacks, drinks, and catered lunches

Team building events

Job summary

Tatari is shaping TV advertising with AI-powered programmatic buying. We are seeking a Programmatic Media Buyer to own streaming TV and OLV campaigns for mid-market and enterprise clients, with hands-on optimization and client-facing leadership.

You'll work closely with Product, Engineering, and Data Science teams to improve tools, leverage AI for faster insights, and drive growth while thriving in a fast-paced AdTech environment. Hybrid in-office roles.

Qualifications

• 2+ years of hands-on digital media or performance marketing experience.
• Experience in at least one major DSP with understanding of bidding strategies and optimization levers.
• Strong analytical judgment and ability to derive next steps from data.
• Ambition to own more complex client and strategic work.

Responsibilities

• Own performance outcomes for Streaming TV and OLV campaigns from planning to reporting.
• Ensure pacing, KPIs, and issue resolution; drive to resolution.
• Partner with mid-market and enterprise advertisers, explain performance and tradeoffs.
• Use performance data to improve results and identify growth opportunities.
• Collaborate with Product, Engineering, and Data Science to improve tools and workflows.
• Leverage AI-powered tools to speed up analysis and learning.
• Apply learnings quickly across clients and platforms in a fast-moving AdTech environment.

Skills

Digital media

Performance marketing

Data analysis

Communication

Spreadsheet skills

Presentation skills

AI awareness

Tools

Google Sheets

Google Slides

Job description

Tatari is shaping TV advertising with AI-powered programmatic buying. We are seeking a Programmatic Media Buyer to own streaming TV and OLV campaigns for mid-market and enterprise clients, with hands-on optimization and client-facing leadership.

You'll work closely with Product, Engineering, and Data Science teams to improve tools, leverage AI for faster insights, and drive growth while thriving in a fast-paced AdTech environment. Hybrid in-office roles.