Programmatic Media Manager

Equiliem; New York (NY); On-site; USD 72,000 - 77,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Life Insurance

Matching 401(k)

Commuter Benefits

Employee Discounts & Rewards

Payroll Payment Options

Job summary

Equiliem seeks a Programmatic Media Manager to lead planning, setup, activation, optimization, and reporting of programmatic campaigns across web, video, CTV, and YouTube. The role focused on acquisition goals requires hands-on DSP management and close collaboration with internal and external partners.

The candidate will work with DSPs like Amazon DSP and DV360, manage trafficking, creative implementation, and performance reporting, ensuring accurate delivery and KPI achievement.

Qualifications

• 5-7 years of experience in programmatic media.
• Hands-on experience planning, activating, optimizing, and reporting on programmatic campaigns.
• Experience with DSPs, including Amazon DSP and DV360.

Responsibilities

• Plan, set up, activate, and manage programmatic campaigns across digital web, video, CTV, and YouTube channels.
• Execute campaigns independently within self-service DSPs, including Amazon DSP and DV360.
• Manage campaign trafficking, deal setup, creative implementation, asset quality assurance, tags, and delivery troubleshooting.
• Monitor live campaigns, manage pacing, optimize performance, and resolve delivery issues to meet acquisition goals.
• Develop and maintain campaign reporting frameworks, KPIs, and reporting schedules.
• Analyze campaign data and translate performance results into actionable insights for leadership and external partners.
• Configure and use MMP platforms to support attribution, measurement, and reporting.
• Manage relationships with media vendors and partners, establish expectations, and hold partners accountable for deliverables and results.
• Coordinate multiple campaigns and competing priorities while maintaining accuracy and meeting deadlines.
• Build and improve campaign documentation, trafficking workflows, reporting templates, and operational processes.
• Present campaign strategies and optimization recommendations clearly to stakeholders.
• Identify delivery risks and communicate issues promptly.

Skills

Programmatic media

DSPs

DV360

Amazon DSP

MMP platforms

Excel/Sheets

BI tools

Vendor management

Stakeholder communication

Tools

Kochava

AppsFlyer

Job description

Programmatic Media Manager - Campaign Planning and Execution

Location: New York, NY
Schedule/Shift: Monday-Friday, 9:00 AM-6:00 PM
Pay:$52.00 - $56.00 per hour

Job Summary

The Programmatic Media Manager owns the planning, setup, activation, optimization, and reporting of programmatic advertising campaigns across web, video, connected TV (CTV), and YouTube. This hands-on role independently manages campaign workflows within self-service demand-side platforms (DSPs), with a focus on achieving acquisition goals, improving campaign performance, and ensuring accurate delivery. The manager works closely with internal stakeholders and external partners to establish performance expectations, communicate insights, and improve campaign execution processes.

Job Responsibilities

• Plan, set up, activate, and manage programmatic campaigns across digital web, video, CTV, and YouTube channels.
• Execute campaigns independently within self-service DSPs, including Amazon DSP and Display & Video 360 (DV360).
• Manage campaign trafficking, deal setup, creative implementation, asset quality assurance, tags, and delivery troubleshooting.
• Monitor live campaigns, manage pacing, optimize performance, and resolve delivery issues to meet acquisition goals.
• Develop and maintain campaign reporting frameworks, key performance indicators (KPIs), and reporting schedules.
• Analyze campaign data and translate performance results into actionable insights and recommendations for leadership and external partners.
• Configure and use mobile measurement partner (MMP) platforms to support attribution, measurement, and performance reporting.
• Manage relationships with media vendors and partners, establish expectations, and hold partners accountable for deliverables and campaign results.
• Coordinate multiple campaigns and competing priorities while maintaining accuracy and meeting deadlines.
• Build and improve campaign documentation, trafficking workflows, reporting templates, and operational processes.
• Present campaign strategies, performance insights, and optimization recommendations clearly and confidently to stakeholders.
• Identify delivery risks and communicate issues to relevant stakeholders in a timely manner.

Job Requirements

• 5-7 years of experience in programmatic media, including independent ownership of campaign setup and execution.
• Hands-on experience planning, activating, optimizing, and reporting on programmatic campaigns focused on acquisition goals.
• Strong working knowledge of demand-side platforms, particularly Amazon DSP and Display & Video 360 (DV360).
• Understanding of the programmatic advertising ecosystem, including YouTube, private marketplace (PMP) deals, programmatic guaranteed (PG), supply paths, deal setup, and optimization strategies.
• Experience configuring and using mobile measurement partner (MMP) platforms, such as Kochava, AppsFlyer, or similar tools.
• Advanced proficiency in Microsoft Excel or Google Sheets, including VLOOKUP, pivot tables, formulas, and campaign reporting.
• Experience using reporting or business intelligence tools to analyze performance and communicate data-driven recommendations.
• Demonstrated ability to manage media vendors, monitor deliverables, and maintain accountability for campaign performance.
• Strong organizational skills, attention to detail, and the ability to manage multiple campaigns independently.
• Excellent verbal and written communication skills, including confidence presenting to senior stakeholders and external partners.
• Ability to work onsite in New York, NY, five days per week.

Preferred Qualifications

• Experience working with direct-to-consumer (DTC) consumer brands.
• Experience across both brand awareness and performance marketing campaigns.
• Experience owning both campaign planning and activation; candidates with deep, hands-on activation expertise are also well suited.
• Experience managing programmatic campaigns across streaming video and connected TV environments.

About Equiliem

Equiliem believes in empowering success. It's our job to cultivate relationships that connect people and employers in a way that is inclusive, intelligent, and allows both to thrive.

Across the U.S., leading companies in healthcare, government, engineering, manufacturing, professional services, and energy rely on us for their workforce solutions. Our recruiting and HR services include contract and direct hire staffing, Payrolling/EOR, Independent Contractor Compliance, and Managed Services.

For almost 30 years, we've helped shape our industry. Today, we continue to research, ask questions, and continuously enhance the candidate journey and client experience.

Benefits

• Medical Insurance
• Vision & Dental Insurance
• Life Insurance
• Matching 401(k)
• Commuter Benefits
• Employee Discounts & Rewards
• Payroll Payment Options

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EEO Employer

Equiliem is an equal opportunity employer. We do not discriminate or allow discrimination based on race, color, religion, creed, sex, age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Equiliem will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at [emailprotected] or [phone].