Programmatic Media Lead: Acquisition & Optimization

Equiliem; New York (NY); On-site; USD 72,000 - 77,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Life Insurance

Matching 401(k)

Commuter Benefits

Employee Discounts & Rewards

Payroll Payment Options

Job summary

Equiliem seeks a Programmatic Media Manager to lead planning, setup, activation, optimization, and reporting of programmatic campaigns across web, video, CTV, and YouTube. The role focused on acquisition goals requires hands-on DSP management and close collaboration with internal and external partners.

The candidate will work with DSPs like Amazon DSP and DV360, manage trafficking, creative implementation, and performance reporting, ensuring accurate delivery and KPI achievement.

Qualifications

• 5-7 years of experience in programmatic media.
• Hands-on experience planning, activating, optimizing, and reporting on programmatic campaigns.
• Experience with DSPs, including Amazon DSP and DV360.

Responsibilities

• Plan, set up, activate, and manage programmatic campaigns across digital web, video, CTV, and YouTube channels.
• Execute campaigns independently within self-service DSPs, including Amazon DSP and DV360.
• Manage campaign trafficking, deal setup, creative implementation, asset quality assurance, tags, and delivery troubleshooting.
• Monitor live campaigns, manage pacing, optimize performance, and resolve delivery issues to meet acquisition goals.
• Develop and maintain campaign reporting frameworks, KPIs, and reporting schedules.
• Analyze campaign data and translate performance results into actionable insights for leadership and external partners.
• Configure and use MMP platforms to support attribution, measurement, and reporting.
• Manage relationships with media vendors and partners, establish expectations, and hold partners accountable for deliverables and results.
• Coordinate multiple campaigns and competing priorities while maintaining accuracy and meeting deadlines.
• Build and improve campaign documentation, trafficking workflows, reporting templates, and operational processes.
• Present campaign strategies and optimization recommendations clearly to stakeholders.
• Identify delivery risks and communicate issues promptly.

Skills

Programmatic media

DSPs

DV360

Amazon DSP

MMP platforms

Excel/Sheets

BI tools

Vendor management

Stakeholder communication

Tools

Kochava

AppsFlyer

Job description

Equiliem seeks a Programmatic Media Manager to lead planning, setup, activation, optimization, and reporting of programmatic campaigns across web, video, CTV, and YouTube. The role focused on acquisition goals requires hands-on DSP management and close collaboration with internal and external partners.

The candidate will work with DSPs like Amazon DSP and DV360, manage trafficking, creative implementation, and performance reporting, ensuring accurate delivery and KPI achievement.