Programmatic Ad Traffic Specialist

Equiliem; Burbank (CA); On-site; USD 58,000 - 62,000; Full time

Benefits offered by this job

Medical Insurance

Vision & Dental Insurance

Life Insurance

401(k) Matching

Commuter Benefits

Job summary

Equiliem in Burbank, CA is seeking a Programmatic Trafficking Specialist to day-to-day execute and QA programmatic campaigns across major DSPs and ad servers. You will build and traffic campaigns, line items, and creative assets, ensuring accurate setup, data flow, and billing.

The ideal candidate has 3+ years of hands-on programmatic experience, sharp attention to detail, and a drive to deepen expertise in campaign performance metrics and KPIs through collaboration with media, BI, and marketing

Qualifications

• 3+ years of hands-on programmatic advertising experience.
• Experience with DSPs such as Yahoo DSP, DV360, or Amazon DSP.
• Experience with CM360 ad server preferred.
• Strong attention to detail and campaign accuracy.
• Understanding of programmatic campaign setup, trafficking, delivery, and performance monitoring.
• Interest in developing knowledge of programmatic performance metrics and KPIs.
• Ability to identify discrepancies and troubleshoot campaign, data, or naming issues.
• Strong organizational and analytical skills.
• Ability to communicate campaign status, issues, and insights effectively with cross-functional teams.
• Ability to work effectively in a team-oriented, deadline-driven environment.

Responsibilities

• Build and traffic programmatic campaigns, line items, and creative assets across major DSPs and ad servers.
• Execute campaign setups using platforms such as Yahoo DSP, DV360, Amazon DSP, and CM360.
• Follow established naming conventions, third-party tagging requirements, and campaign setup protocols.
• Perform quality assurance reviews of campaign builds to verify setup accuracy and proper data flow into internal dashboards.
• Monitor campaign performance and delivery against approved flight dates and budget requirements.
• Identify delivery risks and proactively communicate recommended adjustments, including makegoods, in coordination with the media buying team.
• Support monthly campaign actualization and reconciliation activities.
• Partner with internal business intelligence teams to resolve data, naming, and reporting issues.
• Assist with billing accuracy, invoice tracking, and invoice submission.
• Communicate campaign progress, performance learnings, and relevant platform updates to the broader marketing team.
• Maintain accurate campaign documentation and support day-to-day operational needs of the programmatic team.

Skills

Programmatic ads

DSP platforms

Ad servers

Campaign trafficking

QA & data accuracy

Tools

Yahoo DSP

DV360

CM360

Job description

Equiliem in Burbank, CA is seeking a Programmatic Trafficking Specialist to day-to-day execute and QA programmatic campaigns across major DSPs and ad servers. You will build and traffic campaigns, line items, and creative assets, ensuring accurate setup, data flow, and billing.

The ideal candidate has 3+ years of hands-on programmatic experience, sharp attention to detail, and a drive to deepen expertise in campaign performance metrics and KPIs through collaboration with media, BI, and marketing