Senior Programmatic Media Manager

Amazon; New York (NY); On-site; USD 109,000 - 160,000; Full time

Job summary

Amazon Prime Video is hiring a Media Manager to lead paid media strategy across programmatic channels and optimize marketing investments for subscriber growth. You will collaborate with Prime Video marketers and global teams to raise the bar on programmatic campaigns and translate performance data into actionable insights.

Reporting to the Manager of Paid Media Launch Management, you will own campaign goals, manage external partners, and develop DSP initiatives while delivering analyses to

Qualifications

• 5+ years of professional marketing experience.
• Experience using data and metrics to drive improvements.
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
• Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion.
• Experience managing and measuring marketing performance in various channels.

Responsibilities

• Own goals and performance metrics for digital marketing campaigns; monitoring regularly to understand effectiveness and identify opportunities for improvement.
• Serve as programmatic performance marketing lead, properly communicating and evangelizing winning programmatic strategies, processes, platform execution, trading techniques and industry related topics
• Develop key programmatic initiatives across DSPs to drive strategic use cases and deliver results; implement and maintain playbook that incorporates best practices that can scale globally and cross-line of business.
• Manage external partner relationships and identify new programmatic opportunities for testing. Ensure seamless execution of programmatic campaigns by revamping/enforcing operational process with partners
• Own day to day relationships with Prime Video programmatic buyers and decision-makers, driving stakeholders to provide insightful media plans that align with the overall marketing strategy.
• Facilitate and communicate comprehensive analysis and insights of campaigns and experiments, and make actionable recommendations in digestible form to senior leadership
• Conduct thorough campaign analyses from pertinent sources and assemble cross-partner reiterations or contradictions based on performance data

Skills

Marketing analytics

Data-driven decisions

Excel/Tableau

Campaign management

Cross-functional collaboration

Marketing research

Tools

Excel

Tableau

Job description

Amazon Prime Video is hiring a Media Manager to lead paid media strategy across programmatic channels and optimize marketing investments for subscriber growth. You will collaborate with Prime Video marketers and global teams to raise the bar on programmatic campaigns and translate performance data into actionable insights.

Reporting to the Manager of Paid Media Launch Management, you will own campaign goals, manage external partners, and develop DSP initiatives while delivering analyses to