Programmatic Media Lead

Publicis Groupe; New York, Chicago, Birmingham (NY, IL, MI); Hybrid; USD 75,000 - 106,000; Full time

Benefits offered by this job

Paid family care

Tuition assistance

Flexible working arrangements

Adoption, surrogacy, fertility support

Job summary

Razorfish, a Publicis Groupe company, is seeking a Programmatic Supervisor to lead day-to-day programmatic media campaigns across display, video, CTV, audio, and emerging formats. You will oversee DSP setups, optimize performance, and guide junior team members while partnering with strategy, analytics, and creative teams.

The role requires 5+ years in programmatic media, 2+ years of team leadership, and strong analytical, communication, and project-management skills.

Qualifications

• Bachelor’s degree or higher preferred in marketing, advertising, business, engineering, statistics, economics, sociology, or equivalent
• 5+ years of directly related experience in the programmatic media space
• 2+ years of experience managing a team
• Strong leadership and client-facing communication skills
• Proficiency with DSPs and programmatic platforms

Responsibilities

• Manage junior team members responsible for the client's media buys in the DSPs
• Direct the execution of programmatic deliverables to meet/exceed expectations
• Solid knowledge of the programmatic landscape – system setups on DSPs, SSPs, publishers, etc.
• Develop, grow, and maintain relationships through exceptional client service
• Contribute to action plans for achieving and measuring digital media success, including optimization strategies to achieve KPIs
• Advocate for the value of programmatic by educating clients, partners and internal teams on latest tech/data advancements
• Provide direction for improving campaign performance through optimization and/or implementing new features
• Create and deliver presentations to clients and internal teams showcasing strategy and performance
• Develop points of view on new technologies, trends, and opportunities in automated digital media
• Demonstrate a deep technical understanding and problem-solving when necessary
• Partner with analytics team on campaign measurement reporting and insights
• Lead regular insight meetings with clients detailing performance and opportunities
• Work with media partners to ensure accurate platform implementation
• Lead and assist in coaching and educating a team of coordinators and planners

Skills

Programmatic buying

Leadership

Analytics

Campaign optimization

Communication

Project management

Excel

Education

Bachelor’s degree or higher

Tools

The Trade Desk

DoubleClick Bid Manager

TTD

AOP

AAP

Facebook APIs

Twitter APIs

Job description

Razorfish, a Publicis Groupe company, is seeking a Programmatic Supervisor to lead day-to-day programmatic media campaigns across display, video, CTV, audio, and emerging formats. You will oversee DSP setups, optimize performance, and guide junior team members while partnering with strategy, analytics, and creative teams.

The role requires 5+ years in programmatic media, 2+ years of team leadership, and strong analytical, communication, and project-management skills.