Programmatic Media Lead: Strategy & Executive Partnerships

Publicis Groupe

New York, Northern (NY, KY)

Hybrid

USD 149,000 - 229,000

Full time

6 days ago
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Benefits offered by this job

Paid Family Care
Adoption & Fertility support
Pet adoption support
Health & Wellness reimbursements
Tuition Assistance
Flexible time off
Matching Gifts
Work Your World program

Job summary

Razorfish is seeking a senior Programmatic lead to own and evolve our programmatic strategy across a portfolio of client accounts. You will coordinate enterprise objectives into sophisticated bidding, investment, and measurement plans while guiding executive stakeholders.

The role requires deep leadership, experience with multiple DSPs, and the ability to translate data into strategic recommendations for senior clients and internal leadership.

Qualifications

  • 12+ years of programmatic media experience across Display, Video, Mobile, CTV/OTT, audio.
  • Proven ability to lead teams, manage client relationships, and drive growth.
  • Experience with DSPs, measurement, and audience platforms.

Responsibilities

  • Own and evolve programmatic strategy across a portfolio of client accounts.
  • Provide executive oversight for planning, execution, management, and optimization of complex programs.
  • Establish standards for campaign readiness and operational excellence.
  • Serve as the senior-most programmatic partner for clients with strategic direction.
  • Lead executive performance narratives and recommendations for senior clients.

Skills

Programmatic media
Executive leadership
Client relationships
Campaign portfolios
Advanced Excel
Analytical thinking

Tools

DV360
The Trade Desk
Yahoo DSP
Amazon DSP

Job description

Razorfish is seeking a senior Programmatic lead to own and evolve our programmatic strategy across a portfolio of client accounts. You will coordinate enterprise objectives into sophisticated bidding, investment, and measurement plans while guiding executive stakeholders.

The role requires deep leadership, experience with multiple DSPs, and the ability to translate data into strategic recommendations for senior clients and internal leadership.

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