Programmatic Media Coordinator

H/L Agency; Oakland (CA); Hybrid; USD 69,000 - 75,000; Full time

Job summary

H/L Agency seeks a Programmatic Media Coordinator to manage digital advertising campaigns. The ideal candidate will have at least 1 year of experience in programmatic media, strong analytical skills, and the ability to work both independently and collaboratively in a hybrid work environment.

Benefits

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

Qualifications

• Minimum of 1 year of experience in managing paid programmatic media campaigns.
• Strong understanding of digital media principles and programmatic best practices.
• Ability to work independently and in a team in a fast-paced environment.

Responsibilities

• Manage campaign setup, budget checking, and optimization across DSPs.
• Collaborate with senior colleagues on planning and reporting.
• Attend training sessions and stay updated on technology pitches.

Skills

Budget management

Programmatic media strategy

Digital media management

Collaboration

Organizational skills

Attention to detail

Verbal communication

Written communication

Education

Bachelor’s degree (preferred)

Job description

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The ideal candidate for the Programmatic Media Coordinator will have at least 1 year of relevant experience working within programmatic media. This person will play a crucial role in managing digital advertising campaigns. This is a hands-on position and requires knowledge and fundamental understanding of programmatic as well as their channels—connected TV, online video, native, display, digital out-of-home, and online audio. The Programmatic Media Coordinator will be responsible for assisting with campaign setup, budget checking, and optimization across the Agency’s multiple demand-side platforms (DSPs)—Amobee, Amazon, The Trade Desk, and Google Ads. This person would be expected to demonstrate basic operational knowledge when learning the Agency’s programmatic build, pace, and optimization processes, as well as understand the budget management process.

This is a hybrid role, with both office-based work at the H/L Oakland office and remote work.

What you’ll do:

• Update client accounts’ budget trackers three times a week
• Review and implement programmatic insertion orders
• Work with senior-level Programmatic colleagues on planning, research, and tasks related to assigned clients
• Under the direction of the senior-level Programmatic colleagues, you will pull reports, optimize campaigns, and perform related tasks across assigned clients
• Attend weekly meetings, being ready to give updates on key performance indicators (KPIs), performance, launches, traffic changes, and other details on assigned clients
• Take accurate notes to assist with the more senior members of the team
• Help manage the team tasks in Asana, according to notes from team meetings and conversations with the Senior Programmatic Specialist, Manager, or Director
• Learn to present programmatic campaign results to internal client teams, explain performance, and provide recommendations for improvement
• Attend training sessions for digital channels, including programmatic, social, and search
• Be a sponge for knowledge and attend as many technology pitches, webinars, and other informational meetings as possible, taking notes and presenting to the wider team
• Be a utility player, taking on tasks from senior-level Programmatic colleagues and thinking beyond the “marked-done box”
• Meet with the Programmatic Manager on at least a quarterly basis to set goals and take on projects for personal growth and wider departmental development
• Additional relevant tasks, as needed

About you:

• You have a minimum of 1 year of relevant experience in managing and executing paid programmatic media campaigns across Google and Bing platforms
• You have experience in paid programmatic media strategy and budget management
• You have a strong understanding of all digital media disciplines, various media channel campaign management principles, and programmatic best practices across the ad tech environment
• You are able to work independently and collaboratively with remote team members and thrive in a client-centric environment
• You are flexible and able to perform in a fast-paced environment with concurrent and competing deadlines
• You have superior organizational skills and attention to detail
• You have exceptional verbal, written, and presentational skills
• You have a Bachelor’s degree, preferred

Due to the high volume of applications we receive, we are unable to provide an individual response to every candidate.

For SF Bay Area / CA based: H/L offers a projected compensation range for a position as an estimate of what the company believes is a reasonable pay scale. The salary range for this position is expected to be between $69,000 and $75,000 per year. The actual offer to a successful candidate will depend on various factors, including the job’s scope and responsibilities, the candidate’s qualifications, budget availability, internal pay equity, geographic location, and external market pay rates for similar positions. These factors will determine the final compensation, which may vary within the stated range.

About H/L:

Since 1985, H/L has been fiercely independent and making Momentum. Our strengths include local and national media activations, creative development, insights and analytics, full-scale digital and video production, multicultural marketing, and PR.

We’re headquartered in Oakland, California, with people in 21 states and offices in Atlanta, Miami, Phoenix, and St. Louis. What unites H/Lers across the country is a common drive—to pioneer new ways to push clients’ businesses forward and serve the communities we call home.

Learn more at www.hl.agency.

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services

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Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid maternity leave

Paid paternity leave

Disability insurance

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