Programmatic Media Buyer for Fundraising Campaigns

Moore; United States; Presencial; USD 65 000 - 95 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Comprehensive healthcare

Paid holidays

Paid time off

Resumo da oferta

Moore is seeking a Programmatic Media Buyer to create, execute, and measure programmatic media campaigns for multiple nonprofit clients. You will collaborate with account teams and media planners on strategy, buying, optimization, and results.

This role covers Connected TV, display, and audio, with an emphasis on fundraising goals, accurate conversion tracking, and data-driven optimization. You will also support pixel placement, KPI reporting, and strategic recommendations across digital

Qualificações

• 2+ years of programmatic experience.
• Hands on DSP platform programmatic experience required.
• Nonprofit or fundraising experience is a plus.
• Bachelor’s degree or equivalent in Advertising, Marketing, Business, or Communications.
• Strong data analysis and decision-making.
• Excellent written and verbal communication.

Responsabilidades

• Create, execute, and measure programmatic media campaigns.
• Develop Connected TV, display, and audio ad strategies that align with clients’ budgets and overall fundraising goals.
• Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
• Assist web development/technical teams with pixel placement.
• Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
• Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization.
• Work with the media planners and account management team to track budgets and invoicing.

Conhecimentos

Programmatic media buying

Data analysis

Campaign optimization

Communication skills

Pixel placement

Budget tracking

MS Office proficiency

Formação académica

Bachelor’s degree in Advertising, Marketing, Business, or Communications

Ferramentas

DSP platforms

Descrição da oferta de emprego

Moore is seeking a Programmatic Media Buyer to create, execute, and measure programmatic media campaigns for multiple nonprofit clients. You will collaborate with account teams and media planners on strategy, buying, optimization, and results.

This role covers Connected TV, display, and audio, with an emphasis on fundraising goals, accurate conversion tracking, and data-driven optimization. You will also support pixel placement, KPI reporting, and strategic recommendations across digital