Programmatic Media Buyer

Moore; United States; On-site; USD 65,000 - 95,000; Full time

Benefits offered by this job

Comprehensive healthcare

Paid holidays

Paid time off

Job summary

Moore is seeking a Programmatic Media Buyer to create, execute, and measure programmatic media campaigns for multiple nonprofit clients. You will collaborate with account teams and media planners on strategy, buying, optimization, and results.

This role covers Connected TV, display, and audio, with an emphasis on fundraising goals, accurate conversion tracking, and data-driven optimization. You will also support pixel placement, KPI reporting, and strategic recommendations across digital

Qualifications

• 2+ years of programmatic experience.
• Hands on DSP platform programmatic experience required.
• Nonprofit or fundraising experience is a plus.
• Bachelor’s degree or equivalent in Advertising, Marketing, Business, or Communications.
• Strong data analysis and decision-making.
• Excellent written and verbal communication.

Responsibilities

• Create, execute, and measure programmatic media campaigns.
• Develop Connected TV, display, and audio ad strategies that align with clients’ budgets and overall fundraising goals.
• Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
• Assist web development/technical teams with pixel placement.
• Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
• Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization.
• Work with the media planners and account management team to track budgets and invoicing.

Skills

Programmatic media buying

Data analysis

Campaign optimization

Communication skills

Pixel placement

Budget tracking

MS Office proficiency

Education

Bachelor’s degree in Advertising, Marketing, Business, or Communications

Tools

DSP platforms

Job description

As a Programmatic Media Buyer, you will create, execute, and measure programmatic media campaigns for multiple clients to meet fundraising goals. They will work closely with account teams and media planners regarding all aspects of strategy, buying, optimization, and results.

Moore Media and Digital, a division of Moore, works to build donor surround sound with video, audio, and other digital messages. Part of this is through addressable media where you know who the person is you are targeting; this includes programmatic video, CTV, programmatic display, email, texting, and some social ads. And part is through non-addressable media like DRTV, traditional radio advertising, and other digital services like website design.

Moore is a data-driven constituent experience management (CXM) company achieving accelerated growth for clients through integrated supporter experiences across all platforms, channels and devices. We are an innovation-led company that is the largest marketing, data and fundraising company in North America serving the purpose-driven industry with clients across education, association, political and commercial sectors.

Check out www.WeAreMoore.com for more information.

Your Impact:

• Create, execute, and measure programmatic media campaigns.
• Develop Connected TV, display, and audio ad strategies that align with clients’ budgets and overall fundraising goals.
• Determine campaign-specific goals, ensure conversion tracking is accurately established, and optimize based on performance data.
• Assist web development/technical teams with pixel placement.
• Review campaign results on a regular basis; produce KPI reports and provide insights for future testing, potential audience expansion, or inventory selection.
• Provide recommendations on other digital strategies to support linear DRTV, including search engine marketing, display advertising, landing page, and conversion rate optimization.
• Work with the media planners and account management team to track budgets and invoicing.

Your Profile:

• 2+ years of programmatic experience required.
• Nonprofit or fundraising experience is a plus.
• Bachelor’s degree (B.A. or B.S.) or equivalent from an accredited college or university. Advertising, Marketing, Business, or Communications preferred.
• Hands on DSP platform programmatic experience required; Connected TV buying experience preferred.
• Ability to review performance reports and make campaign optimizations.
• Strong ability to analyze data and make actionable decisions, and easily digestible recommendations.
• Strong verbal and written communication skills required.
• An eagerness to stay on top of the latest digital advertising and industry trends.
• Friendly, customer-service oriented attitude.
• Proficiency with Microsoft Word, PowerPoint, and Excel.

How We’ll Support You:

• Join the largest marketing and fundraising company in North America serving the nonprofit industry where we prioritize innovation and professional growth.
• Collaborate with industry subject matter experts with over 5,000 employees across the enterprise.
• To help you stay energized, engaged, and inspired, we offer a wide range of benefits including comprehensive healthcare, paid holidays, and generous paid time off so you can have the time and space to recharge and pursue your other passions and be with the people you care about.
• Moore is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.