Programmatic Growth Manager – AI-Driven Campaigns

Publicis Groupe ANZ; Chicago (IL); On-site; USD 75,050 - 107,835; Full time

Benefits offered by this job

Paid time off

Flexible working arrangements

Work Your World Program

401k and health benefits

Job summary

Starcom is hiring a Manager, Programmatic to lead strategic planning and hands-on execution for programmatic campaigns across display, video, CTV/OTT and more. You will drive optimization strategies, partner with analytics, mentor analysts, and ensure campaigns meet client KPIs with data-driven decisions.

This role combines strategic thinking with operational execution and requires strong client communication, platform proficiency, and a passion for innovation in a fast-moving media landscape.

Qualifications

• 3+ years of progressive experience in programmatic media.
• Ability to design and execute strategic media plans aligned with KPIs.
• Strong analytical skills with the ability to interpret data and provide insights.
• Hands-on experience with multiple DSP platforms and familiarity with DMPs.
• Excellent client and partner communication; able to present performance and recommend strategy.
• Bachelor's degree or higher preferred.

Responsibilities

• Own programmatic campaign planning, execution, and optimization across DSPs.
• Communicate digital strategies and rationale to clients and teams.
• Maintain strong client relationships with proactive performance insights.
• Apply features to enhance performance, including segmentation and bid strategies.
• Collaborate with analytics to implement measurement plans and interpret data.
• Oversee QA processes, issue resolution, and timely launches.
• Prepare and deliver client presentations with insights and recommendations.
• Collaborate with media and tech partners to ensure brand safety and viewability.

Skills

Programmatic media

Analytics

Client communication

Education

Bachelor's degree

Tools

The Trade Desk

DV360

Yahoo DSP

Amazon DSP

DMPs

Job description

Starcom is hiring a Manager, Programmatic to lead strategic planning and hands-on execution for programmatic campaigns across display, video, CTV/OTT and more. You will drive optimization strategies, partner with analytics, mentor analysts, and ensure campaigns meet client KPIs with data-driven decisions.

This role combines strategic thinking with operational execution and requires strong client communication, platform proficiency, and a passion for innovation in a fast-moving media landscape.