Programmatic Campaigns Manager: Strategy & Impact

UNAVAILABLE; Chicago (IL); On-site; USD 75,050 - 107,835; Full time

Benefits offered by this job

Paid time off

401(k) retirement plan

Medical/dental/vision benefits

Flexible working arrangements

Work Your World Program

Job summary

Starcom is seeking an accomplished Manager, Programmatic to lead strategic planning and hands-on execution of programmatic campaigns across display, video, and emerging formats. You will drive optimization, mentor Analysts, and serve as a trusted advisor to clients, ensuring data-driven, innovative campaigns aligned with business goals.

The role blends strategic and operational duties, requiring strong communication, analytics, and vendor collaboration, with a focus on performance, measurement,

Qualifications

• Design and execute strategic media plans aligned with client KPIs and business goals.
• Interpret data to provide actionable performance insights.
• Collaborate with analytics and account leads to optimize campaigns.
• Mentor Analysts and Sr. Analysts on best practices.
• Present performance results and recommendations to clients.

Responsibilities

• Plan, execute, and optimize programmatic campaigns across DSPs.
• Communicate strategies and rationale to clients and internal teams.
• Maintain strong client relationships with proactive insights.
• Apply platform features to improve audience segmentation and bidding.
• Work with analytics to implement measurement plans and attribution.
• Ensure QA and accurate implementation of campaigns.
• Oversee assets, insertion orders, and campaign documentation.
• Prepare monthly spend reporting with Analysts.
• Deliver client-facing performance presentations and insights.
• Share optimization techniques in knowledge sessions.
• Collaborate with media/tech partners for brand safety and viewability.

Skills

Programmatic media strategy

Data analysis

Client communication

Project management

QA and troubleshooting

Advanced Excel

Education

Bachelor’s degree or higher

Tools

The Trade Desk

DV360

Yahoo DSP

Amazon DSP

DMPs

IAS/DoubleVerify

Job description

Starcom is seeking an accomplished Manager, Programmatic to lead strategic planning and hands-on execution of programmatic campaigns across display, video, and emerging formats. You will drive optimization, mentor Analysts, and serve as a trusted advisor to clients, ensuring data-driven, innovative campaigns aligned with business goals.

The role blends strategic and operational duties, requiring strong communication, analytics, and vendor collaboration, with a focus on performance, measurement,