Senior Programmatic Strategy & Growth Manager

Optimal; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Open leave (paid time off)

Paid Leave for new parents

Health insurance (including dental and

Flex Spending Plan

Employee Assistance Program

401K with company matching

Tuition Reimbursement Program

Professional development opportunities

Rewards and recognition programs

Job summary

Optimal is seeking an ambitious Programmatic Advertising Manager to drive strategy and execution across DV360, The Trade Desk, and StackAdapt, while mentoring junior team members. The role emphasizes hands-on campaign management, data analysis, and collaboration with cross-functional teams in a fast-paced advertising agency environment.

You will shape budgets, optimize performance, and deliver client results using a mix of DSPs and analytics tools, with a focus on innovation and measurable

Qualifications

• 4+ years hands-on programmatic advertising experience.
• Experience managing high campaign volume across the programmatic media landscape.
• Strong data analysis and reporting skills across DSPs and analytics platforms.
• Bachelor’s degree in business, marketing, advertising, statistics, analytics, or related field.

Responsibilities

• Plan and allocate budgets across top programmatic channels; identify new channels and audiences.
• Manage and optimize programmatic campaigns to meet or exceed KPIs.
• Monitor and adjust budget pacing; optimize media spend for client dollars.
• Prepare client reports with analyses and strategic recommendations.
• Collaborate with internal teams to develop new account strategies and optimizations.
• Oversee development of junior colleagues and guide their growth.
• Guide creative testing to identify highest-performing assets and copy.
• Identify and test new programmatic opportunities and inventory sources.
• Strengthen vendor relationships to maximize programmatic capabilities.

Skills

Programmatic advertising

Campaign management

Data analysis

DSPs and analytics

Excel & PowerPoint

Communication skills

Education

Bachelor’s degree in business/marketing/advertising/analytics

Tools

DV360

The Trade Desk

StackAdapt

Power BI

Adobe Analytics

Campaign Manager 360

Job description

Optimal is seeking an ambitious Programmatic Advertising Manager to drive strategy and execution across DV360, The Trade Desk, and StackAdapt, while mentoring junior team members. The role emphasizes hands-on campaign management, data analysis, and collaboration with cross-functional teams in a fast-paced advertising agency environment.

You will shape budgets, optimize performance, and deliver client results using a mix of DSPs and analytics tools, with a focus on innovation and measurable