Programmatic Digital Solutions Director

Talon Group; New York (NY); On-site; USD 100,000 - 130,000; Full time

Job summary

Talon Outdoor is seeking a Digital Solutions Director in New York to oversee and optimize Talon's programmatic DOOH activations. You will lead the Digital Solutions team, manage key client relationships, and drive growth and revenue while delivering on client expectations.

You will work with internal client teams and external agencies, promote the use of Ada, Talon's DMP and Atlas, and collaborate with product, inventory, and SSP partners to shape roadmaps and campaigns.

Qualifications

• 7-9+ years in digital agency planning/buying and programmatic tools.
• Experience with DSPs/SSPs and media tech ecosystems.
• Advanced knowledge of Excel and PowerPoint.

Responsibilities

• Oversee and optimize programmatic DOOH activations.
• Lead client relationships to drive growth and revenue.
• Promote Talon's Ada (OOH DMP) and ticket to product roadmap insights.
• Collaborate with product, inventory, and SSP teams to improve campaigns.
• Manage end-to-end campaign creation, delivery, and reporting.

Skills

Experience managing a team

Familiarity with media agency

OOH / digital advertising familiarity

Client-facing communication

Tools

Excel

PowerPoint

Job description

ABOUT US_

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

THE ROLE_

This role is responsible for overseeing and operating the use of Talon’s tools and technology to optimize programmatic DOOH activations. This role oversees the Digital Solutions team and reports directly to the Head of Digital Solutions. You will be responsible for leading key client relationships to drive growth and revenue, while delivering on and exceeding client expectations.

In this role, you will be a key point of contact, both internally with client teams, and externally to agency and clients to develop strong relationships and deliver a deep understanding of their internal processes, priorities and preferences. The primary goal will be to promote their use of programmatic DOOH and Talon’s digital solutions through education, inspiration, delivery of strategic, data-driven campaign proposals, and pro-active, insight driven pitches. The Digital Solutions Director will proactively identify opportunities to increase engagement with programmatic DOOH, and ad spend, from digital/programmatic agency teams across the digital solutions portfolio.

You will have a commercial and client-centric mindset which will enable you to shape and drive the growth of our rapidly expanding digital business and team. You will have overall responsibility for your account’s programmatic campaign strategy. You will also be responsible for representing Talon’s audience targeting tools and interfacing with Talon’s product teams to inform strategic feature development and roadmap priorities.

A DAY IN THE LIFE_

• Be a subject matter expert in Talon’s products and solutions including Ada, Talon’s DMP & Atlas, Talon’s DSP.
• Collaborate with our Client Strategy teams to drive new revenue by identifying expansion opportunities with current clients and new vertical opportunities
• Develop advertiser and agency contacts and cultivate relationships at all levels to influence buying decisions
• Effectively maintain and evolve a developing book of accounts, to deliver and exceed revenue goals.
• Oversee the execution of all aspects of the end-to-end process of creating, delivering, optimizing, and reporting on programmatic campaigns.
• Partner with Talon’s software development teams to inform product roadmap and deliver continuous improvements in product capabilities and client experience.
• Partner with Talon’s inventory and SSP providers to produce smart, strategic, programmatic media plan proposals for Talon’s clients.
• Ensure all digital solutions stakeholders maintain a deep understanding of client and business requirements and expectations around the delivery, pacing, performance, and reporting of campaigns.
• Oversee and effectively prioritize tasks and responsibilities for Digital Solutions team, including Client Pitches, Campaign Strategy and Execution, Fulfilling Client Expectations, Driving New Revenue
• Continuously analyze and optimize the team’s workflow and processes to ensure timely, accurate and effective delivery of campaign deliverables and outcomes.
• Work with the product team to relay client feedback and needs and ensure client needs are weighed appropriately and considered in product roadmaps
• Support Talon’s Client Strategy teams with the management and application of Ada (Talon’s OOH DMP) to their OOH audience targeting strategies.

WHAT WE'RE LOOKING FOR_

Bold Skills

• Experience managing a team required
• Familiarity and knowledge of the media agency landscape
• Familiarity with out of home and/or digital advertising channels as well as data and audience targeting. Prior OOH experience a plus.
• Ability to speak comfortably to clients about Talon products and solutions at both high and low levels based on audience

Human Skills

• Ability to clearly articulate product and solution capabilities, how they work, and when/where they should be applied

Smart Skills

• Eagerness and ability to learn quickly and think strategically
• Independent, self-motivated, and a problem solver
• Highly organized, detail oriented, and effective time management skills
• Strong presentation skills

As Well As_

• 7-9+ years work experience in digital agency planning/buying roles and programmatic tools and technologies (DSPs, SSPs, etc.)
• Work experience in media and programmatic tools and technologies (DSPs, SSPs, etc.)
• Advanced knowledge of Excel and PowerPoint

WHY US_

“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We embrace change
• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic
• We embrace individuality

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

*Dependent upon experience, the salary for this role can range from $100,000-$130,000*