Senior Marketing Manager, North America

Talon America; New York (NY); On-site; USD 95,000 - 100,000; Full time

Job summary

Talon America, together with PJX Media, seeks a Senior Marketing Manager in New York to drive content creation, distribution and collateral across channels. You will coordinate with Growth Marketing and other teams to bring Talon and PJX Media’s out-of-home expertise to life through newsletters, social, websites and PR.

You will manage a Marketing Associate and focus on increasing brand awareness, winning new business and growing existing accounts with data-driven storytelling and campaigns.

Qualifications

• BA in Marketing/Communications or equivalent qualification.
• 3-5 years of marketing/support experience, preferably in OOH.
• Proficiency in PowerPoint; strong presentation design ability.
• Experience with Squarespace, Wix or similar website builders.
• Proficiency with Photoshop, Canva, MailChimp, HubSpot and Google/Microsoft 365.

Responsibilities

• Lead marketing programs with cross-functional teams to position Talon and PJX Media as a leading independent OOH specialist.
• Create weekly/monthly/quarterly collateral based on market trends and opportunities.
• Build and execute email campaigns to engage clients and partners.
• Manage Talon America and PJX Media social profiles and content creation.
• Support PR by developing materials and coordinating input from leaders and agencies.
• Develop and manage an editorial calendar for websites and blogs.
• Monitor industry data and weave insights into storytelling.
• Oversee event planning and execution for industry and client events.
• Develop and execute advertising campaigns on LinkedIn and other platforms.

Skills

Collaboration

Creativity

Strategy

Multi-tasking

Attention to detail

Communication skills

Analytical thinking

Education

B.A. in Marketing/Communications

Tools

PowerPoint

Adobe Photoshop

Canva

MailChimp

HubSpot

Google Workspace

Microsoft 365

Squarespace

Wix

Job description

At Talon, our mission is to unlock the full potential of out of home, making it more effective, creative, measurable and sustainable than ever.

We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry. In just over a decade, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 450+ people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry. We hire the finest talent to help us unlock the full potential of the Out of Home (OOH) environment for our clients; and pride ourselves on the individuals who represent our business.

THE ROLE_

It is an exciting chapter for Talon and PJX Media - as the largest independent OOH specialist in the US, our clients and prospects need to know they have a powerful suite of products and services, along with deep out of home expertise, available to them.

The Senior Marketing Manager will work closely with the Director of Growth Marketing to support the creation, distribution, and organization of marketing content and collateral for Talon as well as its independent agency, PJX Media. Coordinating with teams across the business, they will help bring our work, products, expertise and industry perspective to life through newsletters, social media, websites, presentations, internal communications, PR and other marketing activity.

The role will be focused on building further awareness for the Talon and PJX Media brands and producing a steady stream of marketing material to grow current accounts and win new business.

The Senior Marketing Manager will also manage a Marketing Associate.

A DAY IN THE LIFE_

• Lead in the execution of marketing programs by collaborating with internal teams such as Client Development, Client Strategy, Business Development, New Business, Product, and Marketing to position Talon and PJX Media as the leading independent OOH specialist
• Aid in the creation of weekly, monthly, and quarterly collateral intended for external distribution based on market trends and insights, new OOH media opportunities, Talon and PJX Media highlights, and industry developments
• Build and execute email campaigns that regularly provide communication with clients and partners, highlighting our products and services, our recent work, as well as opportunistic deals
• Manage Talon America and PJX Media social profiles and develop social content for the purpose of sharing campaign highlights, thought leadership and more
• Support PR activity by identifying news and thought-leadership opportunities, developing press materials and coordinating input from senior leaders, internal teams and external agency partners
• Develop and manage an editorial calendar of content to publish across company websites and blogs
• Staying current with latest data releases from OAAA, Geopath, DPAA, and other 3rd parties to perform analysis of advertiser/category spending and consumer behaviour, and weaving these insights through our storytelling
• Effectively project manage the whole event process from planning, reporting to execution, covering industry events, owned events, client events and prospect events
• Develop and execute advertising campaigns via LinkedIn and other platforms

WHAT WE'RE LOOKING FOR_

• Collaborative, creative, and strategic
• A multi-tasker that can pivot based on evolving priorities
• Ability to engage with all management levels and teams within the organization
• Exceptional attention to detail, a keen eye for design, and excellent written, verbal, and presentation skills
• Strong analytical and strategic thinking skills with the ability to translate into creative, marketable content

AS WELL AS_

• B.A. in Marketing and/or Communications or other relevant qualification
• 3-5 years of marketing and sales support experience, preferably in the OOH industry
• Advanced skills in PowerPoint, with the ability to create visually appealing and effective presentations
• Proficiency in Adobe Photoshop, Canva, MailChimp, Hubspot, social media channels, and the entire Google and Microsoft 365 Suite
• Experience in Squarespace, Wix, or similar website builder

WHY US_

“The best thing about working at Talon is the space, time and expertise I’ve been given over the years to grow and develop my skills.” Client Director at Talon

OUR VALUES AND HOW WE WORK TOGETHER_

WE ARE BOLD_

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.

• We challenge respectfully
• We lead the way

WE ARE HUMAN_

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.

• We value collaboration and togetherness
• We are empathetic

WE ARE SMART_

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.

• We grow and learn
• We are trusted
• We are mission possible

Talon is an equal opportunities employer.

We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive.

We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

*Dependent upon experience, the salary for this role can range from $95,000- $100,000*