Programmatic Campaign Specialist

Martin Retail Group; Troy (MI); On-site; USD 42,000 - 62,000; Full time

Job summary

Martin Retail Group is seeking a Campaign Coordinator to oversee end-to-end digital campaigns, plan and optimize media solutions, and coordinate with the Campaign Management team in a fast-paced environment.

You will manage insertion orders, reconcile invoices, and ensure accurate campaign taxonomy and performance across platforms, collaborating with clients, partners, and internal teams. A 4-year degree in advertising or marketing and 1 year agency/media experience are preferred.

Qualifications

• 4-year degree in advertising, marketing, or relevant field.
• 1 year agency and media experience in fast-paced, live, programmatic offerings.

Responsibilities

• Work closely with Campaign Management team to implement campaigns and provide media solutions
• Create and manage Insertion Orders including reconciling invoices for payment
• Understand agency’s digital and audience strategy to communicate with agency partners, clients and stakeholders and integrate into media plans
• Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
• Assist in the development of client-facing campaign performance reports as needed
• Manage the creation, QA, and delivery of insertion orders based on client requests
• Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
• Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
• Work with media partners to share media performance reporting and to ensure accurate platform implementation

Skills

Interpersonal skills

Education

4-year degree in advertising/marketing

Job description

Martin Retail Group is seeking a Campaign Coordinator to oversee end-to-end digital campaigns, plan and optimize media solutions, and coordinate with the Campaign Management team in a fast-paced environment.

You will manage insertion orders, reconcile invoices, and ensure accurate campaign taxonomy and performance across platforms, collaborating with clients, partners, and internal teams. A 4-year degree in advertising or marketing and 1 year agency/media experience are preferred.