Campaign Coordinator

Martin Retail Group; Birmingham (AL); On-site; USD 45,000 - 60,000; Full time

Job summary

Martin Retail Group seeks a Campaign Coordinator to oversee digital campaigns, planning, executing, and optimizing for automotive brand clients. You will work with Campaign Management to implement strategies, reconcile invoicing, and integrate media plans with client needs.

The role requires a 4-year degree and at least 1 year in agency/media settings, with strong collaboration across US vendors and teams. This is a full-time, on-site position based in Birmingham, AL.

Qualifications

• Must have a 4-year degree in advertising, marketing, or related field.
• 1 year agency and media experience in fast-paced, live, programmatic offerings.
• Strong communication and collaboration with internal departments, external vendors and clients across the US.

Responsibilities

• Collaborate with Campaign Management to implement campaigns and provide media solutions.
• Create and manage Insertion Orders and reconcile invoices for payment.
• Understand the agency’s digital and audience strategy to communicate with partners and clients.
• Demonstrate diligence and attention to detail throughout the programmatic campaign life cycle.
• Maintain and organize campaign materials in the team’s shared repository.
• Handle daily campaign maintenance and tracking inquiries via Media Ops reports, email, and Teams.
• Assist in developing client-facing campaign performance reports as needed.
• Manage creation, QA, and delivery of insertion orders per client requests.
• Monitor delivery of campaign assets from Traffic/Ad Ops and prepare documentation for trading teams.
• Ensure accurate campaign taxonomy, implementation, pacing and performance in QA.
• Participate in knowledge-sharing sessions to learn and apply new strategies.

Skills

Interpersonal skills

Education

4-year degree in advertising/marketing

Job description

Company Description

Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually – all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us.

Company Description

Martin Retail Group is a leading force in local retail marketing, specializing in strategic, turn-key solutions for global automotive brands. Since our founding in 1977, we've grown to 400+ team members across the United States, representing thousands of dealerships and placing over $1B of media annually – all focused on helping our clients sell more cars and trucks. We pride ourselves on being more than a traditional "ad agency," delivering targeted results. We're also backed by the incredible resources of Publicis Groupe, offering unparalleled world-class technology and capabilities. If you're looking to make a significant impact in a dynamic, specialized field, explore a career with us.

Overview

The Campaign Coordinator will play a critical role overseeing accounts that he or she will plan, execute and optimize digital campaigns.

Responsibilities

• Work closely with Campaign Management team to implement campaigns and provide media solutions
• Create and manage Insertion Orders including reconciling invoices for payment
• Understand agency’s digital and audience strategy to be able to effectively communicate with agency partners, clients and stakeholders and integrate into media plans
• Demonstrate diligence, attention to detail and adherence to programmatic and addressable best practices throughout the full programmatic campaign life cycle
• Maintain and organize campaign-specific materials in team’s shared document repository
• Handle daily campaign maintenance, including internal questions regarding tracking and status of various campaigns utilizing Media Ops reporting, email correspondence, and/or Teams communication channels
• Assist in the development of client-facing campaign performance reports as needed
• Manage the creation, QA, and delivery of insertion orders based on client requests
• Assist in monitoring the delivery of campaign assets from Traffic / Ad Ops teams and responsible for providing additional relevant campaign documentation to trading teams in preparation for campaign launch
• Responsible for campaign QA process to ensure accurate campaign taxonomy, implementation, pacing, and performance
• Participate in regular knowledge share sessions to share and learn new strategies for optimizing and enhancing
• Work with media partners to share media performance reporting and to ensure accurate platform implementation

Qualifications

Education:

• 4-year degree in advertising, marketing, or relevant field

Experience

• 1 year agency and media experience in fast-paced, live, programmatic offerings

Preferred

Skills:

• Proven track record of interpersonal skills to work with a variety of people in different internal departments, as well as and external vendors and clients across the US