Program Manager, Public Health Marketing & Advertising

Blueprint Creative Group; Nashville (TN); Remote; USD 90,000 - 130,000; Full time

Job summary

Blueprint Creative Group is seeking a Program Manager to lead Rural Health campaigns for state and federal public health clients. You will own the contract from workplan to measurable outcomes, guiding marketing direction for creative and media teams and maintaining calm, clear client communications with TDH.

The role requires managing cross-functional teams, vendors, and campaigns across channels, and delivering campaigns grounded in audience research and testing to achieve measurable health

Qualifications

• 7+ years leading public health or public sector programs with hands-on ownership.
• Experience running complex multi-stakeholder programs on budget and deadline.
• Fluency in behavior change and social marketing; audience segmentation.
• Strong client and cross-functional team leadership, including vendors.

Responsibilities

• Run the program: translate contract scope into workplans, timelines, budgets, deliverables, and KPIs.
• Lead the marketing: strategy and execution for awareness, public education, and marketing campaigns across paid, earned, owned, and community channels.
• Own the client relationship: day-to-day client lead for the Tennessee Department of Health, managing expectations and reporting.
• Direct the team: lead cross-functional creative, media, digital, and community teams plus subcontractors.
• Measure and optimize: track KPIs and report results to the client, using data to optimize campaigns.

Skills

Program leadership

Marketing leadership

Program management

Campaign strategy

Client leadership

Team leadership

Cross-functional teamwork

Education

PMP certification

Job description

Blueprint Creative Group is a health communications and marketing agency that runs award-winning public education and behavior change campaigns for state and federal public health clients. We are hiring a Program Manager to lead our Rural Health work.

The ideal Program Manager has personally led grant-funded large public health awareness and prevention programs, and will own the contract from workplan to measurable outcomes. You will be the person the client trusts to run the program and the person the creative and media teams look to for marketing direction.

What you will do

• Run the program:Own the full program: translate the contract scope into workplans, timelines, budgets, deliverables, and KPIs, and keep every workstream on schedule and in compliance.
• Lead the marketing:Lead strategy and execution for awareness, public education, and marketing campaigns across paid, earned, owned, and community channels, grounded in audience research, segmentation, and message testing.
• Own the client relationship:Serve as the day-to-day client lead for the Tennessee Department of Health, managing expectations, reporting, and relationships with calm, clear communication.
• Direct the team:Direct cross-functional creative, media, digital, and community teams plus subcontractors, aligning everyone to the campaign strategy and the client's goals.
• Measure and optimize:Track performance against KPIs, report results to the client, and use the data to optimize campaigns and show measurable impact on health outcomes.

What you bring

• Program and marketing leadership:7+ years leading public health or public sector programs, with direct, hands‑on ownership of awareness, public education, or marketing campaigns. You have personally run campaigns, not just managed people who did.
• Program management depth:A track record of running complex, multi-stakeholder programs on budget and on deadline, including government reporting, compliance, and KPI tracking.
• Campaign strategy:Fluency in behavior change and social marketing principles, audience segmentation, message testing, and performance optimization.
• Client and team leadership:Clear, confident communication with government clients and the ability to lead cross-functional teams and vendors.

Additional desired qualities

• Public health experience at the federal level, on a federal program, or with a state or local public health department.
• Rural health, tobacco, chronic disease, or behavior change campaign experience.
• Experience on a state marketing or advertising contract. PMP or equivalent.
• Located in or able to travel readily to Nashville,TN; the Southeast, mid-Atlantic, and Northeast are a plus for travel, but we are hiring nationwide and this role is remote-friendly.