Program Manager

The Marketing Cloud; Washington (District of Columbia); On-site; USD 200,000 - 230,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

Generous PTO

401k program

Parental leave

Tuition reimbursement

Pre-tax commuter benefits

Job summary

Stagwell is seeking a Program Manager to serve as the senior operational and strategic lead for a multi-year nationwide public health behavior change contract. The role oversees end-to-end execution across planning, research, creative development, national media, and government coordination within a high accountability environment.

You will lead multidisciplinary teams, manage large task orders, ensure performance against aggressive reach benchmarks, and coordinate with contractors and partners

Qualifications

• 12+ years of experience leading large-scale public health or behavior change campaigns.
• Experience overseeing paid media campaigns with substantial annual budgets and reach.
• Experience leading cross-functional teams across research, creative, media, and analytics.
• Track record in highly accountable, performance-driven environments with measurable outcomes.

Responsibilities

• Contract & task order management for a nationwide IDIQ framework.
• Lead multidisciplinary teams across research, creative, media, analytics, and partners.
• Oversee campaign strategy alignment with federal public health objectives and evidence-based practices.
• Coordinate IRB/OMB processes and research clearance where needed.
• Oversee data-driven media strategies across paid, earned, owned, and digital platforms.
• Ensure reporting, dashboards, TRPs, and performance improvements.

Skills

Strategic leadership

Multidisciplinary teams

Public health program management

Paid media oversight

Contract management

Education

Bachelor's degree

Advanced degree

Job description

About Us

Stagwell empowers talented, passionate, and creative leaders with vision to deliver breakthrough ideas on behalf of the world’s most ambitious clients.

Stagwell empowers talented, passionate, and creative leaders with vision to deliver breakthrough ideas on behalf of the world’s most ambitious clients. We believe that the differences among us fuel innovation and drive us to achieve extraordinary results. We take great pride in a work force with rich diversity of age, race, ethnicity, gender, nationality, sexual orientation, ability and background. As a network, we seek out a skilled and dynamic talent pipeline, invest in programs that help develop diverse talent for the future benefit of our industry, and strive to build an inclusive environment where all employees can bring their full selves to work. Creating a collaborative environment at our state-of-the-art campuses, where we can bring people together at the office to inspire and innovate, is central to our culture-moving creative edge. We believe that by being together, we can transform marketing. Join us at www.stagwellglobal.com .

Position Overview

The Program Manager will serve as the senior operational and strategic lead for a multi-year, nationwide public health behavior change integrated marketing contract of significant scale, visibility, and regulatory complexity. This role will oversee a large contract supporting national prevention and awareness campaigns designed to influence health behaviors across diverse populations. This position requires demonstrated experience leading federal and/or large scale state public health communications initiatives supported by substantial investment and measurable performance expectations. The Program Manager will be responsible for end-to-end execution and across strategic planning, research, creative development, national media implementation, campaign measurement, and government coordination in a highly accountable and performance-driven environment.

Key Responsibilities

• Contract & Task Order Management
• Serve as the primary point of contact for the Contracting Officer (CO) and Contracting Officer’s Representative (COR) across all task orders.
• Oversee execution within a fast-paced, multi-task IDIQ contract structure.
• Manage deliverable schedules, timelines, and task order lifecycle.
• Strategic & Campaign Oversight
• Ensure alignment of integrated marketing campaign strategy with federal public health objectives, evidence-based practices and communications/marketing principles.
• Oversee research planning, IRB/OMB coordination, and integration of formative and message testing.
• Supervise development and facilitate approval of messages and creative executions for a range of high-risk audiences.
• Guide integrated data-driven media strategies across paid, earned, owned, influence and partnership traditional, digital, streaming, and emerging platforms.
• Ensure achievement of aggressive national reach and frequency benchmarks.
• Oversee real-time campaign optimization and iterative refinement.
• Financial Oversight
• Oversee responsible and transparent management and reporting of concurrent task orders with large-scale, paid media components.
• Ensure financial reconciliation, invoicing accuracy, and audit readiness across entirety of IDIQ.
• Team & Partner Leadership
• Lead multidisciplinary teams spanning research, creative, media, analytics, and strategic partners.
• Oversee subcontractor performance, including population/cultural specific agencies, and community-based partners.
• Performance Measurement & Reporting
• Oversee campaign performance tracking across paid, owned, earned, influence and partnership platforms.
• Ensure delivery of required reporting including TRPs, digital analytics, dashboards, and optimization documentation.
• Coordinate with independent outcome evaluation contractor(s) to ensure alignment between messaging strategy and measurable health outcomes.

Required Qualifications

• Bachelor’s degree required; advanced degree in field preferred.
• 12+ years of experience leading strategic, large-scale public health or behavior change campaigns.
• Demonstrated experience overseeing paid media campaigns with significant annual media investment and reach.
• Experience leading multidisciplinary teams across research, creative, media, and analytics.
• Demonstrated experience operating within highly accountable, performance-driven environments with measurable outcome expectations.

Preferred Qualifications

• Experience managing federally funded public health programs or operating within regulated health environments.
• Familiarity with IDIQ or multi-task order contract structures.
• Familiarity with IRB/OMB research clearance processes.
• Experience coordinating with third-party evaluation contractors and research partners.
• Demonstrated experience leading culturally responsive outreach initiatives.

Compensation

In order to comply with equal pay and salary transparency laws in various locations, we believe the target range of base compensation in New York City for this role is $200,000 - $230,000. Actual compensation is influenced by a wide array of factors including but not limited to skill set, level of experience, and location.

In addition to medical, dental and vision coverage, we offer a generous PTO plan, 401k program, comprehensive family planning benefits (including paid parental leave), tuition reimbursement, and pre-tax commuter benefits.

• medical coverage
• dental coverage
• vision coverage
• generous PTO plan
• 401k program
• comprehensive family planning benefits (including paid parental leave)
• tuition reimbursement
• pre-tax commuter benefits

Benefits/perks may vary depending on the nature of your employment with Stagwell and the location where you work.