Statewide Programs & Marketing Communications Lead

Blueprint Creative Group; Atlanta (GA); On-site; USD 90,000 - 140,000; Full time

Job description

Senior Program & Marketing Communications Manager job at Blueprint Creative Group. Atlanta, GA. **You must be Metro Atlanta-based. Direct emails will be ignored and disqualified.** About Us:
Blueprint Creative Group is a strategic communications agency supporting state, local, and federal government agencies with enterprise-wide communications, public affairs, and program management. Position Overview:
Blueprint seeks a senior Marketing Communications Manager to oversee and run statewide education and awareness programs for key accounts. This role combines program management, communications, stakeholder engagement, school recruitment, and event operations. You’ll own day-to-day delivery, from strategy and calendars to KPIs, forums, and content, while orchestrating partners, vendors, and a local field team.

Key Responsibilities

Program Management

• Manage scope, budget burn, staffing plans, vendor SOWs, and timeline; escalate risks with mitigation options.

• Ensure brand and message consistency statewide, while enabling district-level customization.

Communications & Outreach

• Lead the customer communications plan aligned to brand messaging and behavior change goals.

• Oversee content calendar (social, email, SMS, web, educator toolkits, PSA), approvals, and performance optimization.

• Coordinate with media relations for statewide messaging and earned media.

Stakeholder Engagement & Partnerships

• Build and run a statewide coalition (schools/districts, law enforcement/EMS, hospitals, faith/sports groups, CBOs).

• Stand up and maintain a partner CRM; set partner tiers and MOUs/LOIs; track activations and contributions.

Event & Forum Management

• Own event playbooks: permitting, venue ops, run-of-show, A/V, interpretation, accessibility, and volunteer management.

• Capture learnings and codify improvements into reusable playbooks.

Qualifications

• 7–10+ years in program management for public health, transportation safety, education, or community campaigns.

• Demonstrated success delivering statewide or multi-district outreach with measurable outcomes.

• Hands-on experience running large community events and school-based programming.

• Strong communicator and organizer: builds coalitions, manages vendors, and leads field teams.
• Media/PSA coordination and social content planning experience.