Program Manager, Measurement & Experimentation

TikTok; San Francisco (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok's Global Business Marketing (GBM) team seeks an experienced Program Manager, Measurement & Experimentation to build the measurement foundation that guides product knowledge, education, and customer enablement experiences in a fast‑paced tech environment.

You will lead connected measurement architecture, establish dashboards, and partner with data science, data engineering, and analytics to tie engagement to business outcomes across acquisition, activation, adoption, retention and growth.

Qualifications

• 5+ years of experience in measurement strategy, marketing or product analytics, experimentation, data strategy, or program management within technology or digital businesses.
• Proven ability to develop measurement frameworks that connect engagement, funnel, and lifecycle metrics to customer behavior and business outcomes.
• Strong analytical and technical acumen, with experience translating objectives into data requirements, KPIs, hypotheses, and actionable analytical approaches.

Responsibilities

• Build a Connected Measurement Architecture across the customer journey.
• Connect engagement to measurable behavioral and business outcomes beyond traditional engagement metrics.
• Establish scalable experimentation standards and playbooks across knowledge, education, and customer enablement programs.
• Develop scalable reporting frameworks, datasets, and dashboards with end‑to‑end visibility across the journey and outcomes.
• Translate measurement insights into actionable improvements for GTM strategies and business growth.

Skills

Measurement strategy

Marketing analytics

Experimentation

Cross-functional collaboration

Job description

TikTok's Global Business Marketing (GBM) team seeks an experienced Program Manager, Measurement & Experimentation to build the measurement foundation that guides product knowledge, education, and customer enablement experiences in a fast‑paced tech environment.

You will lead connected measurement architecture, establish dashboards, and partner with data science, data engineering, and analytics to tie engagement to business outcomes across acquisition, activation, adoption, retention and growth.