Experimentation & Measurement Program Lead

TikTok Inc.; San Francisco (CA); On-site; USD 108,000 - 209,000; Full time

Job summary

TikTok Inc. in San Francisco is seeking a Program Manager, Measurement & Experimentation to build the measurement foundation that enables data-driven decisions across product knowledge, education, and customer enablement experiences.

You will partner with Product, Marketing, Data Science, and Analytics to design scalable measurement systems, establish event taxonomies, and define metrics that connect engagement to real business outcomes.

Qualifications

• 5+ years of experience in measurement strategy, marketing or product analytics, experimentation, data strategy, or program management.
• Ability to develop measurement frameworks that connect engagement, funnel, and lifecycle metrics to customer behavior and business outcomes across acquisition, activation, adoption, retention, and growth.
• Experience partnering with Data Science, Data Engineering, and Analytics teams to build scalable datasets, dashboards, reporting solutions, and measurement systems.
• Knowledge of experimentation methodologies, including A/B testing, control groups, statistical significance, and measurement design.
• Experience in Product/Growth Analytics, Marketing Science, MarTech, B2B SaaS, or enterprise technology.

Responsibilities

• Build a Connected Measurement Architecture across knowledge, education, and enablement programs.
• Define standardized metrics, event taxonomies, and measurement requirements across reach, engagement, learning, activation, adoption, and outcomes.
• Partner with Data Science, Data Engineering, and Analytics teams to integrate data across systems.
• Connect Engagement to Business Outcomes by linking engagement to measurable behavioral and business outcomes.
• Define leading and lagging indicators to assess impact on activation, product adoption, retention, expansion, and revenue.
• Establish attribution and measurement approaches for educational experiences and platforms (e.g., TikTok Academy).
• Build an Experimentation Capability with scalable standards and playbooks across programs.
• Partner with Product, Marketing, and Data Science teams to design and evaluate experiments with clear hypotheses and metrics.
• Translate experimental insights into actionable recommendations to optimize behavior and experiences.
• Develop Holistic Reporting & Decision Systems with dashboards and end-to-end visibility.
• Create executive-level insights, benchmarks, and automated monitoring to identify trends and gaps.
• Partner with Analytics and Data Engineering to translate data into strategic decisions.
• Enable Customer and Knowledge Intelligence across interactions, learning, and AI experiences.
• Identify friction and interventions across audiences, products, and journey stages.
• Establish continuous feedback loops translating measurement insights into improvements for knowledge and GTM strategies.
• Connect Measurement to GBM Objectives including new client acquisition, client expansion, product growth, market positioning, and commercial marketing excellence.

Skills

Measurement strategy

Marketing analytics

Experimentation

Data strategy

Program management

Cross-functional collaboration

Tools

SQL

Job description

TikTok Inc. in San Francisco is seeking a Program Manager, Measurement & Experimentation to build the measurement foundation that enables data-driven decisions across product knowledge, education, and customer enablement experiences.

You will partner with Product, Marketing, Data Science, and Analytics to design scalable measurement systems, establish event taxonomies, and define metrics that connect engagement to real business outcomes.