Program Manager, Digital Audience Engagement

Jobtailor; Connecticut; On-site; USD 90,000 - 120,000; Full time

Job summary

Franklin Templeton is seeking a digital engagement professional to support initiatives across B2B, B2B2C and Direct to Wallet audiences. You will work cross-functionally with strategy, product, sales, finance and investment teams to craft audience communications and digital campaigns.

You will develop creative content, storytelling and channel programs, manage timelines, and coordinate with agencies and vendors. Experience with AI tools and regulated industries is preferred.

Qualifications

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3-5 years of digital engagement or agency experience.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging artificial intelligence (AI) tools.
• Proficiency in Microsoft Office applications.
• Proficiency with workplace productivity tools.
• Experience in regulated industries preferred.
• Start-up experience welcomed.

Responsibilities

• Support key initiatives that promote digital assets programs across audiences.
• Work cross-functionally with strategy, product, sales, finance and investment teams.
• Audience communication and digital engagement programs.
• Creative content, storytelling and campaign development.
• Project planning and timelines.
• Agency and 3rd party vendor relations.
• Owned channel management including web/microsites and social media.
• Support for executive social media and PR/media relations.
• New channel/platform research and analysis.
• AI-enabled programs to automate and improve deliverables.
• Manage compliance submissions, program performance metrics, and analytics.

Skills

Digital engagement

Cross-channel management

Content creation

AI tools

Regulated industry

Start-up experience

Education

Bachelor's degree

Tools

Microsoft Office

Workplace productivity tools

Job description

• Support key initiatives that promote Franklin Templeton’s innovation and digital assets programs across B2B, B2B2C, and Direct to Wallet Audiences.
• Work cross-functionally with strategy, product, sales, finance, investment teams, and the broader business.
• Audience communication and digital engagement programs.
• Creative content, storytelling and campaign development.
• Project planning and timelines.
• Agency and 3rd party vendor relations.
• Owned channel management, including web/micro sites, social media, etc.
• Support for executive social media and PR/media relations.
• New channel/platform research and analysis.
• Programs that leverage AI to automate, streamline and improve the quality of deliverables.
• Manage compliance submissions, program performance metrics, and analytics.

Requirements

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3-5 years of digital engagement or agency experience.
• Experience managing digital engagement activities across multiple functions.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging artificial intelligence (AI) tools.
• Proficiency in Microsoft Office applications.
• Proficiency with workplace productivity tools.
• Experience in regulated industries preferred.
• Start-up experience welcomed.

Core Competencies

Demonstrates expertise in digital engagement strategies, content creation, and cross-channel program management, with a strong focus on leveraging AI tools to enhance communication and compliance in regulated environments.

Highest-signal resume keywords

• Digital Engagement Experience
• Cross-Channel Program Management
• Content Creation Skills
• Proficiency in AI Tools
• Regulated Industry Experience

ATS Optimization Keywords

Hard Skills

• Digital Engagement
• Content Creation
• Project Planning
• Campaign Development
• Compliance Management
• Performance Metrics Analysis
• Social Media Management
• Audience Communication
• Emerging Channel Research
• Agency Relations

Soft Skills

• Creative Storytelling
• Cross-Functional Collaboration
• Strong Writing Skills

Industry Keywords

• B2B
• B2B2C
• Digital Assets
• Emerging Channels
• Start-Up Experience

Tools & Technologies

• Microsoft Office
• Workplace Productivity Tools