Program Manager, Digital Audience Engagement

Franklin Templeton; New York (NY); Hybrid; USD 105,000 - 136,000; Full time

Benefits offered by this job

Paid Time Off

Health Insurance

401(k) match

ESIP (employee stock investment)

LEAP education assistance

Employee stock investing

Job summary

Franklin Templeton is seeking a Program Manager, Digital Audience Engagement, to lead cross-channel campaigns and develop content that highlights innovations in fintech, digital assets, and AI. This hands-on role collaborates with strategy, product, sales, and investment teams in a lean, startup-like environment.

You will manage website and social publishing, vendor relations, and analytics while staying aligned with regulatory requirements.

Qualifications

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3-5 years of digital engagement or agency experience.
• Experience managing digital engagement activities across multiple functions.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging artificial intelligence (AI) tools.

Responsibilities

• Learn, master and manage a wide variety of digital engagement technologies and channels to enable a growing global function within Franklin Templeton.
• Support the development, deployment and delivery of cross-channel engagement campaigns across key audiences, globally.
• Partner with internal shared services teams and external vendors to deliver innovative content and experiences.
• Support all aspects of FIRST website and social media publishing, updates, and community management.
• Manage compliance submissions and global approvals tracking to ensure regulatory alignment and proper record keeping.
• Oversee briefing, tagging and reporting for FIRST engagement analytics across channels.
• Analyze data to identify what works and optimize resources.
• Track budgets, financial reporting and vendor invoices.
• Share best practices from the industry to improve engagement across B2B and D2C audiences.
• Serve as a consultant to internal teams and client partners on engagement trends.

Skills

Strong writing

Digital content creation

Cross-functional collaboration

AI tools proficiency

Agile mindset

Education

Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field

Tools

Microsoft Office

AI tools

Job description

At Franklin Templeton, we believe success is built through powerful partnerships. As a forward thinking asset manager, we build dynamic relationships with clients, understand their goals, and navigate complex markets together. We leverage cutting edge strategies and deep insights to unlock opportunities for long term wealth creation. Our talented, global teams bring expertise that is both broad and unique.

From our welcoming, inclusive, and supportive culture to our globally diverse business, we offer opportunities not only to help you reach your potential, but also to contribute to our clients’ success.

About The Department

The Franklin Innovation Research, Strategies and Technologies (FIRST) team serves as Franklin Templeton's hub for innovation, helping the firm identify, develop, and advance opportunities at the intersection of investment management and emerging technologies. The team plays a key role in shaping the firm's digital assets strategy and bringing innovative solutions to market, while fostering collaboration across business, investment, and technology functions. Through thought leadership, strategic initiatives, and experimentation with next-generation technologies, FIRST helps position Franklin Templeton at the forefront of the evolving financial services landscape.

Role Summary

The Program Manager, Digital Audience Engagement will support key initiatives that promote Franklin Templeton’s innovation and digital assets programs across B2B, B2B2C, and Direct to Wallet Audiences. Working cross-functionally with strategy, product, sales, finance, investment teams, and the broader business in a lean, start-up-like environment, the incumbent will have exposure to a variety of creative, operational, and strategic tasks within the FIRST team including:

• Audience communication and digital engagement programs
• Creative content, storytelling and campaign development
• Project planning and timelines
• Agency and 3rd party vendor relations
• Owned channel management, including web/micro sites, social media...etc.
• Support for executive social media and PR/media relations
• New channel/platform research and analysis
• Programs that leverage AI to automate, streamline and improve the quality of deliverables across the emerging solutions content team
• Other operational tasks, including compliance submissions, program performance metrics and analytics

This is a hands-on role that will drive business outcomes through a fresh approach to audience engagement, supporting campaigns and creative content that leverage emerging channels and technology to highlight our innovative work across fintech, digital assets, blockchain and future-forward thought leadership. We’re looking for an entrepreneurial communicator and a strong writer that seeks room to grow in their career, and is not afraid to roll up their sleeves to tackle a wide variety of functions for the FIRST businesses and functions globally. The ideal candidate will have working knowledge of key trends across web3, blockchain, digital assets, and AI, along with demonstrated interest in next-gen audiences.

How You Will Add Value

• Learn, master and manage a wide variety of digital engagement technologies and channels to enable a growing global function within Franklin Templeton
• Support the development, deployment and delivery of various cross-channel communication and digital engagement campaigns across key audiences, globally
• Partner with various internal shared services teams and external vendors to develop and deliver innovative content and experiences
• Support all aspects of FIRST website and social media publishing, managing day-to-day changes and updates, as well as community management
• Manage compliance submissions and global approvals tracking to ensure all materials are in line with relevant regulations, and record keeping is up to date
• Oversee briefing, tagging and reporting process for all FIRST engagement and communications analytics across traditional and digital channels
• Analyze a wide range of data to identify what is working, what is not, and how to optimize resources
• Track budgets, financial reporting and manage vendor invoices
• Maintain an outside-in mindset, bringing best practices from our industry and beyond to the table at Franklin Templeton to help improve our engagement across B2B and D2C audiences
• Serve as an available consultant, where needed, to internal teams and external client partners on effective audience engagement trends and tactical approaches/processes

What Will Help You Be Successful in This Role

• Bachelor’s degree in communications, liberal arts, marketing, journalism, or related field.
• 3-5 years of digital engagement or agency experience.
• Experience managing digital engagement activities across multiple functions.
• Experience deploying cross-channel engagement programs.
• Experience with digital, mobile, social, earned, and emerging channels.
• Strong writing and digital content creation skills.
• Proficiency with emerging artificial intelligence (AI) tools.
• Proficiency in Microsoft Office applications.
• Proficiency with workplace productivity tools.
• Experience in regulated industries preferred.
• Start-up experience welcomed.

Soft Skills

• Highly organized with strong attention to detail.
• Entrepreneurial and self-directed approach.
• Creative, innovative, and strategic mindset.
• Ability to execute in agile environments.
• Adaptable across changing priorities and projects.
• Strong communication and collaboration skills.
• Goal-oriented with a results-driven mindset.

This is a hybrid role that can be based out of New York City (NY), Short Hills (NJ), Baltimore (MD), Stamford (CT), or Boston (MA).

Franklin Templeton offers employees a competitive and valuable range of total rewards—monetary and non-monetary — designed to support their well-being and recognize their time, talents, and results. Along with base compensation, employees are eligible for an annual discretionary bonus, a 401(k) plan with a generous match, and recognition rewards. We also offer a comprehensive benefits package, which includes a range of competitive healthcare options, insurance, and disability benefits, employee stock investment program, learning resources, career development programs, reimbursement for certain education expenses, paid time off (vacation / holidays / sick / leave / parental & caregiving leave / bereavement / volunteering / floating holidays) and a motivational wellbeing program. We expect the annual salary for this position to range between $105,000 - $136,000, depending on location and level of relevant experience, plus discretionary bonus.

At Franklin Templeton, we believe your benefits should support your life, your goals, and your future. That’s why we offer a comprehensive Total Rewards package designed to help you thrive both personally and professionally.

Highlights Of Our Benefits Include

• Paid Time Off: Three weeks of PTO in your first year
• Health Coverage: Competitive medical, dental, and vision insurance to support your well-being
• Retirement Savings: 401(k) plan with an 85% company match on pre-tax and/or Roth contributions, up to IRS limits
• Equity & Investing: Employee Stock Investment Plan (ESIP) with discounted share purchase opportunities
• Learning Education Assistance Program (LEAP): To support your ongoing growth and career advancement
• Employee Investment Benefits: Opportunity to purchase company funds with no sales charge

Franklin Templeton is an Equal Opportunity Employer. We are committed to providing equal employment opportunities to all applicants and employees, and we evaluate qualified applicants without regard to ancestry, age, color, disability, genetic information, gender, gender identity, or gender expression, marital status, medical condition, military or veteran status, national origin, race, religion, sex, sexual orientation, and any other basis protected by federal, state, or local law, ordinance, or regulation.