Program Manager Brand Activation

Staples; Framingham (MA); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Bonus plan

Floating holiday

Flexible work hours

401(k) match

Medical insurance

Dental insurance

Vision insurance

Life and disability insurance

Store discount

Job summary

Staples is seeking a Program Manager, Brand Activation to plan, coordinate, and execute integrated marketing campaigns that support category priorities and seasonal initiatives. You will connect Merchandising, Creative, CRM, Digital Marketing, and more to ensure on-strategy delivery across channels.

The successful candidate brings strong marketing knowledge, project leadership, stakeholder management, and a proactive approach to solving complex business challenges, while driving continuous

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of experience in marketing, campaign management, brand activation, retail marketing, or related disciplines.
• Experience planning, coordinating, and executing marketing campaigns or cross-functional initiatives.
• Experience managing timelines, workback schedules, deliverables, and approvals.
• Proficiency with Microsoft Office Suite including PowerPoint, Excel, Outlook, and Teams.

Responsibilities

• Lead planning, coordination, and execution of category, seasonal, promotional, and brand activation campaigns across multiple channels.
• Translate priorities into actionable campaign plans, briefs, schedules, milestones, and deliverables.
• Manage timelines, approvals, stakeholder reviews, launch readiness, and post-campaign evaluations.
• Partner with Merchandising, Creative, CRM, Digital Marketing, Paid Media, Operations, Stores, Analytics, and agencies to ensure seamless execution.
• Facilitate cross-functional meetings and status updates to keep initiatives moving forward.
• Identify risks, dependencies, resource constraints, and propose solutions with escalation paths.
• Ensure messaging, assets, promotions, and timing remain aligned across channels.
• Support in-market adjustments and optimization with key stakeholders.
• Consolidate results and insights to improve future activations.
• Maintain planning tools, processes, and templates for efficiency.

Skills

Program management

Project management

Stakeholder management

Cross-functional collaboration

Communication

Analytical thinking

Problem solving

Ambiguity navigation

Education

Bachelor's degree in Marketing, Business, Communications, or related field

Tools

PowerPoint

Excel

Outlook

Teams

Job description

Role Summary

The Program Manager, Brand Activation is responsible for planning, coordinating, and executing integrated marketing campaigns that support category priorities, seasonal initiatives, and enterprise business goals. This role serves as the central point of connection across numerous teams, ensuring campaigns are delivered on strategy, on time, and with a consistent customer experience across channels.

Role Summary

The Program Manager, Brand Activation is responsible for planning, coordinating, and executing integrated marketing campaigns that support category priorities, seasonal initiatives, and enterprise business goals. This role serves as the central point of connection across numerous teams, ensuring campaigns are delivered on strategy, on time, and with a consistent customer experience across channels.

The ideal candidate combines strong marketing knowledge, project management expertise, stakeholder management skills, and a proactive approach to solving complex business challenges. This individual will lead campaign planning efforts, manage execution timelines, drive cross-functional alignment, and help continuously improve marketing processes and outcomes.

What You'll Be Doing

• Lead the planning, coordination, and execution of category, seasonal, promotional, and brand activation campaigns across multiple customer-facing channels.
• Translate business priorities and marketing objectives into actionable campaign plans, briefs, workback schedules, milestones, and deliverables.
• Manage project timelines, approvals, stakeholder reviews, launch readiness activities, and post-campaign evaluations.
• Partner with Merchandising, Creative, CRM, Digital Marketing, Paid Media, Operations, Stores, Analytics, and agency partners to ensure seamless campaign execution.
• Facilitate cross-functional meetings, status updates, and communication routines to keep initiatives moving forward.
• Identify risks, dependencies, resource constraints, and executional challenges while recommending solutions and escalation paths when needed.
• Ensure campaign messaging, assets, promotions, offers, and timing remain aligned across channels.
• Support in-market campaign adjustments and optimization opportunities in partnership with key stakeholders.
• Consolidate campaign results, business insights, stakeholder feedback, and performance learnings to improve future activations.
• Maintain campaign planning tools, documentation, processes, and templates that improve efficiency and executional excellence.

What You Bring To The Table

• Strong program and project management skills with the ability to manage multiple priorities simultaneously.
• Exceptional organizational skills and attention to detail.
• Ability to build relationships and influence cross-functional partners without direct authority.
• Strong written, verbal, and presentation communication skills.
• Customer-focused mindset with the ability to connect executional work to broader business objectives.
• Analytical and strategic thinking skills with a focus on continuous improvement.
• Ability to anticipate challenges, solve problems proactively, and navigate ambiguity.
• Experience balancing competing priorities while maintaining high-quality deliverables.

What's Needed – Basic Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 5+ years of experience in marketing, campaign management, brand activation, retail marketing, program management, project management, or a related discipline.
• Experience planning, coordinating, and executing marketing campaigns or cross-functional business initiatives.
• Experience managing timelines, workback schedules, deliverables, stakeholder reviews, approvals, and launch readiness activities.
• Experience partnering with multiple business functions such as Merchandising, Creative, CRM, Digital Marketing, Paid Media, Operations, Analytics, Stores, or external agencies.
• Demonstrated ability to manage multiple projects simultaneously across competing priorities and deadlines.
• Proven experience identifying risks, resolving executional challenges, communicating project status, and escalating decisions appropriately.
• Proficiency with Microsoft Office Suite, including PowerPoint, Excel, Outlook, and Teams.

What's Needed – Preferred Qualifications

• Experience in retail, omnichannel, consumer marketing, or brand activation environments.
• Experience supporting seasonal, promotional, category, or enterprise-wide marketing campaigns.
• Familiarity with project management and workflow tools such as Workfront, Monday.com, Asana, Smartsheet, or similar platforms.
• Experience developing campaign briefs, activation plans, creative requests, status reporting, and post-campaign recaps.
• Experience analyzing campaign performance, business results, customer insights, and stakeholder feedback.
• Demonstrated success influencing cross-functional teams and driving alignment across multiple stakeholders.
• Experience mentoring peers or guiding team members through project processes and campaign execution best practices.

Get great perks.

• Bonus plan and generous amount of paid time off, including one Floating Holiday each year
• Flexible work arrangements, including flexible work hours
• 401(k) plan with company match, medical, dental, vision, life and disability insurance with many more optional benefits
• Associate store discount and more perks (discounts on mobile plans, movie tickets, etc)

The salary range represents the expected compensation for this role at the time of posting. The specific base pay may be influenced by a variety of factors to include the candidate's experience, skill set, education, geography, business considerations, and internal equity.In addition to base pay, this role may be eligible for bonuses, or other forms of variable compensation.