Program Manager

twentysix; Detroit (MI); Hybrid; USD 60,000 - 140,000; Full time

Job summary

VML is seeking a Program Manager – Digital (Website, Platforms) to lead website development projects and content initiatives. You will own roadmaps, budgets, and resource allocation, working with design, development, content strategy, SEO, and marketing teams.

You will ensure project scope, timelines, and quality standards are met, while guiding junior staff and optimizing workflows in a hybrid, office‑heavy setup.

Qualifications

• 5–7 years of experience in web project management or content management.
• Proven track record launching complex website projects and content migrations.
• Deep understanding of web development lifecycle, content strategy, and SEO.
• Technical proficiency with CMS platforms, HTML, CSS, JavaScript, and analytics.
• Strong analytical skills to drive data‑driven improvements.
• Client management experience and agency environment exposure.

Responsibilities

• Lead website development projects and content initiatives with cross‑functional teams.
• Define scope, objectives, and deliverables; create timelined project plans.
• Mitigate roadblocks; ensure projects stay on budget and on schedule.
• Facilitate stakeholder communication; provide updates and manage expectations.
• Oversee QA across web development and content creation processes.
• Develop content calendars, workflows, and governance for SEO‑driven content.
• Mentor junior team members and foster a collaborative team environment.

Skills

Strategic thinking

Effective communicator

Highly organized

Proactive & results-driven

Agile & Waterfall

CMS & web development

SEO & content strategy

Tools

Asana

Trello

Monday.com

WordPress

Drupal

AEM

Job description

Who We Are

VML is a global creative company that combines brand experience, customer experience, and commerce to create connected brands that drive growth. Guided by a Human First philosophy, VML is known for its innovative work for brands and consistently ranks among the world’s leading creative companies, including the WARC Creative 100. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore.

VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

VML is in search of a PROGRAM MANAGER – DIGITAL (Website, Platforms)

What you’ll do:

• Lead and manage website development projects and content initiatives, collaborating closely with cross-functional teams (designers, developers, content strategists, SEO specialists, marketing). Own project roadmaps, budgets, and resource allocation.
• Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints. Develop and manage detailed project plans and timelines.
• Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards. Implement project management best practices and optimize workflows.
• Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations. Lead project meetings and presentations.
• Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
• Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content. Establish and maintain content style guides and governance processes.
• Mentor and guide junior team members, providing support and fostering a collaborative team environment.

Who you are:

• Strategic thinker and problem-solver: Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.
• Excellent communicator and collaborator: Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross-functional collaboration and build consensus.
• Highly organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management.
• Proactive and results-driven: Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.
• Expert in project management methodologies and tools: Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).
• Technical understanding and web development lifecycle knowledge: Solid understanding of web design principles, development processes, content strategy best practices, and SEO.

What you’ll need:

• 5-7 years of experience in web project management or content management: Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
• Proven track record of successful website launches and content initiatives: Provide examples of successfully completed projects, highlighting key achievements, results, and contributions.
• Deep understanding of website development lifecycle, content strategy, and SEO: Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
• Technical proficiency: Strong familiarity with CMS platforms (e.g., WordPress, Drupal, AEM), HTML, CSS, JavaScript, and website analytics tools. Experience with website accessibility standards (WCAG) is highly preferred.
• Strong analytical skills: Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement.
• Client management experience (if applicable): Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.
• Agency experience (a plus): Experience working within an agency environment or a similar collaborative setting.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package.

_$60,000—$140,000 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.