Senior Project Manager - Freelance

twentysix; New York (NY); Hybrid; USD 83,000 - 103,000; Full time

Benefits offered by this job

Hybrid work model

Job summary

VML, part of WPP, is seeking a Senior Project Manager for freelance engagement in a hybrid model in New York. You will lead cross-functional launches, manage roadmaps, budgets, and teams, while ensuring quality and SEO-conscious content delivery.

This role requires strong communication, planning, and agency experience to drive omni-channel campaigns. The ideal candidate has 4–7+ years in project management within an advertising agency, with the ability to start immediately and deliver measurable

Qualifications

• 4–7+ years of project management experience in an advertising agency or similar setting.
• Ability to start immediately; this is a long-term freelance role.
• Deep understanding of social media campaigns and omni-channel launches.
• Proven track record with website development projects and content workflows.
• Strong client management skills and collaboration across teams.

Responsibilities

• Lead campaign launches, digital development projects and content initiatives.
• Define scope, objectives, and deliverables; manage roadmaps, budgets, and resources.
• Identify and mitigate roadblocks; optimize workflows and processes.
• Facilitate stakeholder communications and reporting; lead meetings and presentations.
• Oversee QA during website development and content creation.
• Develop and manage content calendars and governance processes.
• Mentor junior team members and foster collaboration.

Skills

Strategic thinker

Excellent communicator

Highly organized

Proactive and results-driven

Agile methodologies

Waterfall methodologies

Project management tools

Asana

Trello

Monday.com

CMS

Social media campaigns

Omni-channel campaigns

Website development lifecycle

SEO

Data analysis

Client management

Agency experience

Education

Bachelor’s degree or equivalent experience

Tools

Asana

Trello

Monday.com

CMS

Job description

Who We Are

VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human first, award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement & Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com.

VML is Seeking a Senior Project Manager - Freelance

What you’ll do:

• Lead and manage campaign launches, social and digital development projects and content initiatives, collaborating closely with cross-functional teams (creative, developers, content strategists, SEO specialists, marketing). Own project roadmaps, budgets, and resource allocation.

• Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints. Develop and manage detailed project plans and timelines.

• Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards. Implement project management best practices and optimize workflows.

• Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations. Lead project meetings and presentations.

• Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.

• Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content. Establish and maintain content style guides and governance processes.

• Mentor and guide junior team members, providing support and fostering a collaborative team environment.

Who you are:

• **Strategic thinker and problem-solver: **Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.

• **Excellent communicator and collaborator: **Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross-functional collaboration and build consensus.

• **Highly organized and detail-oriented: **Maintain meticulous organization and attention to detail in all aspects of project management.

• **Proactive and results-driven: **Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.

• **Expert in project management methodologies and tools: **Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).

What you’ll need:

• **4-7+ years of experience in project management in an Advertising Agency: **Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.

• **Ability to start immediately: **This is a long term freelance role- possible Temp to Perm

• **Deep understanding of Social Media Campaigns**

• **Proven track record of successful omni-channel campaign launches and content initiatives: **Provide examples of successfully completed projects, highlighting key achievements, results, and contributions.

• **Deep understanding of website development lifecycle, content strategy, and SEO:**Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.

• **Strong analytical skills: **Ability to analyze website data, identify trends, and make data-driven recommendations to improve website performance and content engagement.

• **Client management experience (if applicable): **Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.

• **Agency experience (a plus): **Experience working within an agency environment or a similar collaborative setting.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn,and X.

_$60—$75 USDWe believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

VML is a WPP agency (NYSE: WPP). For more information,please visit www.vml.com, andfollowalong on Instagram,LinkedIn, and X.