Senior Project Manager - Freelance

VML; New York (NY); Hybrid; USD 83,000 - 103,000; Part time

Benefits offered by this job

Hybrid work model

Competitive benefits package

Job summary

VML is seeking a Senior Project Manager for a freelance role to lead campaign launches and complex website projects. You will collaborate with creative, developers, content strategists, and SEO specialists to deliver on-time, within scope and budget.

This position offers a hybrid work setup and exposure to high-profile brands. The ideal candidate has 4–7+ years of project management experience in an advertising agency, strong organizational skills, and proficiency with PM tools like Asana,

Qualifications

• 4–7+ years in project management in an advertising agency.
• Experience leading complex website development projects and content workflows.
• Strong understanding of SEO and content strategy.
• Proven track record of omni-channel campaign launches.
• Agency experience is a plus.

Responsibilities

• Lead campaign launches and web/content projects with cross-functional teams.
• Define scope, plans, roadmaps and budgets.
• Identify and mitigate roadblocks and optimize workflows.
• Facilitate stakeholder updates and meetings.
• Oversee QA for website development and content.
• Manage content calendars, SEO-friendly content and governance.
• Mentor junior team members.

Tools

Asana

Trello

Monday.com

Job description

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

Who We Are

VML is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and award-winning human-first work for clients including AstraZeneca, Colgate-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's. In 2026, VML was named Campaign's Global Network of the Year and ranked #2 Creative Network of the Year at Cannes Lions. VML’s global network spans 55+ markets with principal offices in Buenos Aires, Kansas City, London, New York, São Paulo, Shanghai and Singapore. VML is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel. For more information, please visit www.vml.com and follow along on LinkedIn #WeAreVML.

• VML is Seeking a Senior Project Manager - Freelance

What You'll Do

• Lead and manage campaign launches, social and digital development projects and content initiatives, collaborating closely with cross‑functional teams (creative, developers, content strategists, SEO specialists, marketing). Own project roadmaps, budgets, and resource allocation.
• Define project scope, objectives, and deliverables, breaking down complex projects into manageable tasks and sprints. Develop and manage detailed project plans and timelines.
• Proactively identify and mitigate potential roadblocks, ensuring projects stay on track, within budget, and meet quality standards. Implement project management best practices and optimize workflows.
• Facilitate communication and collaboration between stakeholders, providing regular updates, reporting on project status, and managing expectations. Lead project meetings and presentations.
• Oversee quality assurance throughout the website development and content creation process, establishing and enforcing quality standards and best practices.
• Develop and manage content calendars and workflows, ensuring timely publication of high-quality, SEO-optimized content. Establish and maintain content style guides and governance processes.
• Mentor and guide junior team members, providing support and fostering a collaborative team environment.

Who You Are

• Strategic thinker and problem‑solver: Able to translate business goals into effective website and content strategies. Proactively identify and resolve challenges.
• Excellent communicator and collaborator: Clearly communicate technical and non-technical information to various stakeholders. Facilitate cross‑functional collaboration and build consensus.
• Highly organized and detail-oriented: Maintain meticulous organization and attention to detail in all aspects of project management.
• Proactive and results-driven: Take initiative, anticipate needs, and drive projects to successful completion. Focus on delivering measurable results.
• Expert in project management methodologies and tools: Deep understanding of Agile and Waterfall methodologies. Expert-level proficiency in project management platforms (e.g., Asana, Trello, Monday.com) and content management systems (CMS).

What You'll Need

• 4-7+ years of experience in project management in an Advertising Agency: Demonstrated experience leading and managing complex website development projects, content creation workflows, and content migrations.
• Ability to start immediately: This is a long term freelance role- possible Temp to Perm
• Deep understanding of Social Media Campaigns
• Proven track record of successful omni‑channel campaign launches and content initiatives: Provide examples of successfully completed projects, highlighting key achievements, results, and contributions.
• Deep understanding of website development lifecycle, content strategy, and SEO: Demonstrate expertise in web design principles, development processes, content strategy best practices, information architecture, and SEO.
• Strong analytical skills: Ability to analyze website data, identify trends, and make data‑driven recommendations to improve website performance and content engagement.
• Client management experience (if applicable): Experience building and maintaining strong client relationships, presenting project updates, and managing client expectations.
• Agency experience (a plus): Experience working within an agency environment or a similar collaborative setting.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization-creators, doers, innovators, makers, and thinkers-who drive not just marketing, but meaningful experiences that resonate in every action and interaction.

VML is a WPP Agency. For more information, please visitour website, and follow VML on our social channels viaInstagram,LinkedIn,andX.

The compensation for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package. $60—$75 USD We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we've adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.