Product Strategy Lead: Coffee Brand & Launches

Blue Bottle Coffee Inc; San Francisco (CA); On-site; USD 120,000 - 166,000; Full time

Benefits offered by this job

Health benefits

401(k)

Paid time off

Product discounts

Job summary

Blue Bottle Coffee Inc is seeking a strategic product management leader for the U.S. Brand & Marketing team. You will translate global product strategies into successful launches and commercial outcomes in the U.S.

market. You will collaborate with Product Development, Brand Marketing and Product Management to orchestrate end-to-end commercialization, ensuring thoughtful development, positioning, launch execution, and market success for the brand and business.

Qualifications

• 7+ years of experience in product management, product marketing, category management, brand marketing, or commercial strategy within premium consumer, hospitality, retail, or food & beverage brands.
• Experience leading products or category initiatives from concept through commercialization and lifecycle management.
• Proven ability to lead complex cross-functional initiatives involving Product Development, Marketing, Operations, Supply Chain, and Finance.
• Strong commercial acumen with experience using consumer insights, business performance, and market trends to shape product and marketing decisions.
• Experience partnering effectively with global organizations while adapting strategies for local market success.
• Outstanding project management skills with the ability to manage multiple priorities and stakeholders simultaneously.
• Excellent communication, presentation, and influencing skills, with the ability to build trust across functions and levels.
• A collaborative leadership style, exceptional organizational skills, and a bias toward action.
• A genuine passion for exceptional coffee, hospitality, and creating products and experiences that people love.

Responsibilities

• Develop regional category strategies based on global category strategies, leading successful new product launches and delivering commercial performance in the U.S.
• Drive cross-functional project execution and continuous process improvement to bring new products to market.
• Lead product positioning and commercialization by defining concepts, value propositions, differentiators, target audiences, and go-to-market strategies.
• Manage the full product lifecycle from launch through expansion, evolution, and retirement.
• Leverage insights to identify opportunities, shape product strategies, and strengthen brand and business.
• Lead cross-functional initiatives supporting key business priorities and long-term growth.
• Serve as the connective tissue between Product Development, Brand Marketing and key business partners to efficiently bring initiatives to market.

Skills

Strategic thinking

Cross-functional leadership

Commercial mindset

Analytical

Communication

Leadership

Job description

Blue Bottle Coffee Inc is seeking a strategic product management leader for the U.S. Brand & Marketing team. You will translate global product strategies into successful launches and commercial outcomes in the U.S.

market. You will collaborate with Product Development, Brand Marketing and Product Management to orchestrate end-to-end commercialization, ensuring thoughtful development, positioning, launch execution, and market success for the brand and business.