Global Creative Leader for Brand Vision & Scale

Blue Bottle Coffee; San Francisco (CA); On-site; USD 168,000 - 253,000; Full time

Benefits offered by this job

Health, dental, and vision coverage

Best-in-class coffee training

401(k) plan

Paid time off & volunteering

Discounts on all products

Flexible spending & commuter benefits

Employee Assistance Program

Job summary

Blue Bottle Coffee is seeking a Global Head of Creative to define, evolve, and protect the brand’s creative vision worldwide. Reporting to the Chief Brand Officer, you will empower regional teams while ensuring Blue Bottle’s brand remains unmistakably premium and culturally resonant.

You will lead campaigns, product launches, and brand initiatives across the US, Japan, Korea, Greater China/Hong Kong, and Southeast Asia, shaping long-term direction and scalable creative systems.

Qualifications

• 10+ years in creative leadership across global markets.
• Experience building premium consumer brands with high creative standards.
• Portfolio across digital, retail, social, packaging, experiential, film, photography, and storytelling.
• Experience establishing processes and operating models enabling scale.
• Fluency in English; Mandarin or Japanese is a plus.

Responsibilities

• Define and lead the global creative vision for Blue Bottle.
• Lead end-to-end global creative processes for major brand initiatives.
• Provide hands-on creative leadership through writing, design, and art direction.
• Collaborate with regional teams to adapt global creative for local markets.
• Shape the creative direction for new business, product innovation, and guest experiences.
• Develop integrated creative across digital, retail, social, experiential, packaging, and product touchpoints.
• Strengthen operating models, reviews, workflows, and agency partnerships.
• Represent the organization in executive presentations and brand moments.

Skills

Creative leadership

Global collaboration

Brand building

Influence without authority

Talent development

Job description

Blue Bottle Coffee is seeking a Global Head of Creative to define, evolve, and protect the brand’s creative vision worldwide. Reporting to the Chief Brand Officer, you will empower regional teams while ensuring Blue Bottle’s brand remains unmistakably premium and culturally resonant.

You will lead campaigns, product launches, and brand initiatives across the US, Japan, Korea, Greater China/Hong Kong, and Southeast Asia, shaping long-term direction and scalable creative systems.