Director of Marketing Strategy

Texas Capital Bank; United States; On-site; USD 150,000 - 230,000; Full time

Job summary

Texas Capital Bank seeks a senior marketing leader to define and execute our enterprise marketing strategy across business lines, with emphasis on market positioning, portfolio strategy, customer segmentation, and brand narrative.

You will lead the Product Marketing team, align Marketing, Product and Sales on go-to-market initiatives, create strategic playbooks, KPIs, and dashboards, and drive measurable outcomes in revenue growth, market share, and client engagement.

Qualifications

• 8+ years in B2B marketing, product strategy, or marketing leadership.
• Expertise in marketing strategy, brand strategy, and portfolio management.
• Proven track record leading marketing teams and cross-functional initiatives.
• Strong analytical skills to synthesize data into strategy.
• Exceptional written and verbal communication; ability to influence leadership.
• MBA preferred; deep understanding of financial services markets.
• Strategic mindset with strong execution and measurable impact.
• Portfolio and project management across multiple initiatives.

Responsibilities

• Define and execute comprehensive marketing strategy aligned with objectives across lines of business.
• Lead Product Marketing to drive positioning, competitive intelligence, content, and go-to-market.
• Establish messaging frameworks and playbooks ensuring consistency across channels.
• Perform market analysis and competitive research to identify opportunities and threats.
• Lead cross-functional strategic planning with Marketing, Product, and Sales.
• Oversee portfolio strategy and allocate resources; define KPI dashboards.
• Collaborate with broader Marketing team to translate strategy into programs and experiences.
• Represent marketing strategy in executive forums and with C-suite for strategic guidance.
• Build partnerships with external agencies and market intelligence providers.

Skills

B2B marketing

Product strategy

Marketing leadership

Cross-functional leadership

Strategic analysis

Education

MBA preferred

BBA in Marketing or related field

Job description

About Texas Capital

Texas Capital is built to help businesses and their leaders. Our depth of knowledge and expertise allows us to bring the best of the big firms at a scale that works for our clients, with highly experienced bankers who truly invest in people’s success—today and tomorrow. We provide a variety of benefits, including health insurance coverage, a wellness program, fertility and family building aids, life and disability insurance, a retirement savings plan with a generous 401(k) match, paid leave programs, paid holidays, and paid time off. Headquartered in Dallas with offices in Austin, Fort Worth, Houston, Richardson, Plano, and San Antonio, Texas Capital was recently named Best Regional Bank in 2024 by Bankrate and was recognized as a Top Workplace by The Dallas Morning News in 2023 and on GoBankingRate’s list of Best Regional Banks.

Key Responsibilities

• Define and execute comprehensive marketing strategy aligned with business objectives, including market positioning, customer segmentation, brand narrative, and portfolio strategy across all lines of business.
• Lead the Product Marketing team to drive positioning, competitive intelligence, content strategies, and go‑to‑market initiatives; mentor and develop team members to strengthen marketing leadership capability.
• Establish strategic frameworks and marketing playbooks that ensure consistency in messaging, positioning, and execution across all channels and business units.
• Conduct rigorous market analysis and competitive intelligence research to identify strategic opportunities, market gaps, and emerging threats; synthesize findings into actionable strategic recommendations for executive leadership.
• Lead cross‑functional strategic planning initiatives to align Marketing, Product, and Sales leadership on market positioning, target audiences, value propositions, and long‑term market narratives.
• Oversee marketing portfolio strategy and resource allocation decisions; help establish strategic KPIs and performance dashboards to measure marketing impact on brand perception, customer acquisition, revenue, and market share.
• Collaborate with Head of Marketing & Events and the broader Marketing team (Creative, Digital, Communications, Events) to translate strategic direction into integrated marketing programs, campaigns, and customer experiences.
• Represent marketing strategy at executive forums and board‑level discussions; provide market‑based counsel to C‑suite on competitive threats, customer dynamics, strategic opportunities, and organizational positioning.
• Build and maintain strategic partnerships with external agencies, research firms, and market intelligence providers to enhance marketing capabilities and insights.

Qualifications

• 8+ years of B2B marketing, product strategy, or marketing leadership experience, with at least 4 years in a senior strategic leadership role.
• Demonstrated expertise in marketing strategy, brand strategy, competitive positioning, and portfolio management within complex, enterprise‑scale financial services or B2B solutions.
• Proven track record leading product marketing or marketing teams; experience managing cross‑functional initiatives and driving organizational alignment.
• Strong analytical capabilities; ability to synthesize market data, customer research, competitive intelligence, and business metrics into strategic direction.
• Exceptional written and verbal communication skills; ability to simplify complexity, craft compelling market narratives, and influence senior leadership.
• BBA in Marketing, Business, or a related field; MBA degree or advanced business credential preferred.
• Deep understanding of financial services market dynamics, customer needs, and competitive landscape; knowledge of digital banking, treasury services, and investment services a plus.
• Strategic mindset combined with strong execution orientation; demonstrated ability to drive measurable business impact including revenue growth, market share gains, brand lift, or campaign ROI.
• Project and portfolio management discipline; ability to manage multiple concurrent initiatives, operate in matrix environments, and adapt to changing priorities.

Texas Capital is an Equal Opportunity Employer.