Product Owner Customer Data, Audiencing & Activation (m/f/d)

home24 SE; Germany (OH); On-site; USD 92,000 - 139,000; Full time

Benefits offered by this job

Hybrid working model

International Berlin campus access

Pension scheme

30% off home24 assortment

Employee discounts

Job summary

home24 SE is seeking a Product Owner for Customer Data, Audiencing & Activation to own the 360-degree customer profile, manage data governance, and define global audience segments. You will bridge engineering and commercial teams to translate complex data needs into actionable work items.

You will collaborate with Growth Marketing, CRM, and Webshop to run personalization experiments, measure ROI, and shape data infrastructure and governance. English fluency is required; German is a plus.

Qualifications

• Degree in data/analytics, computer science, business informatics, economics or a related field.
• 3+ years of hands‑on experience managing data products, data infrastructure, or analytics platforms.
• Strong SQL skills and ability to query data warehouses, audit data quality and validate audience segment sizes.
• Proficiency in English; German language skills are a plus.

Responsibilities

• Own the Unified Customer Profile: manage the 360‑degree customer view and shape data ingestion and modeling into a single source of truth.
• Define tracking requirements (events/attributes) for the customer journey with GDPR compliance in mind.
• Act as Data Steward: design schemas, naming conventions, and data dictionaries for governance and reuse.
• Translate business needs into structured technical requirements and user stories for Data Engineering/Analytics teams.
• Define and manage global audience traits and segments (e.g., RFM, propensity, CLV) across channels.
• Collaborate with Growth Marketing, CRM, Webshop, and Customer Service to run personalization experiments and measure data ROI.
• Evaluate data infrastructure decisions to support robust customer data.

Skills

SQL

Data governance

Data modeling

Audience orchestration

Event tracking

Identity resolution

Data infrastructure

Product mindset

Education

Data/Analytics

Computer Science

Business Informatics

Economics

Job description

At home24, we believe everyone deserves a home they love. But before raw customer data can turn into personalized recommendations and seamless experiences across our webshop, CRM, and marketing channels, we need someone behind the scenes to make the magic happen. This is where you come in: As our Product Owner Customer Data, Audiencing & Activation (m/f/d), you’ll combine your analytical mindset, data stewardship passion, and product vision to own our 360-degree customer profile, build high-value audience segments, and bridge the gap between engineering and commercial teams. Do you enjoy bringing customer data to life, driving activation ROI, and actively shaping process efficiency and data governance? Then join us and help us create even more Happy Homes!

Your responsibilities

• Own the Unified Customer Profile: Act as the owner of our 360-degree customer view. Decide what data enters the platform and how it is modeled into a single, trusted source of truth.
• Manage Data Collection & Governance: Define tracking requirements (events and attributes) for the customer journey, while ensuring our data models respect user consent and GDPR guidelines.
• Champion Data Trust & Governance: Act as the functional Data Steward. Define schema designs, naming standards, and data dictionaries, ensuring our data practices respect user consent and GDPR guidelines.
• Bridge the Gap to Engineering: Translate complex use cases and business needs into structured technical requirements and user stories for our Data Engineering and Analytics teams.
• Architect Audiences & Predictive Layers: Define and manage global, reusable customer traits and advanced audience segments (e.g., RFM, propensity, and CLV) to ensure they are easily accessible across all channels.
• Drive Activation & Business Impact: Partner closely with Growth Marketing, CRM, Webshop, and Customer Service to run personalization experiments, activate segments, and directly measure data ROI.
• Guide Tooling Decisions: Evaluate and shape our data infrastructure for customer data.

Your profile

• You have successfully completed studies in data/analytics, computer science, business informatics, economics, or a comparable field.
• You bring at least 3 years of hands‑on experience managing data products, data infrastructure, or analytics platforms, ideally with exposure to consumer data in an E-commerce or digital product environment.
• You possess a strong understanding of customer data infrastructure, including event tracking, identity resolution, data modeling, and audience orchestration.
• You genuinely enjoy the "data stewardship" aspect of the role—building clean, intuitive schemas and data dictionaries that make customer data easily digestible and self‑serve for business users.
• You have strong SQL skills and are comfortable querying data warehouses, independently auditing data quality, and validating audience segment sizes without needing engineering help.
• You bring a product-oriented mindset and act as a natural "translator"; you easily gather unstructured business needs, break down complex data constraints for commercial teams, and ruthlessly prioritize an engineering backlog based on ROI.
• You are proficient in English; additional knowledge of German is considered a plus.

What we offer you

Your impact

• The chance to make an impact in a highly motivated team of professionals
• An open-minded culture ready to incorporate new and creative ideas

Your growth

• Extensive learning opportunities from our home24 academy and external partners
• Room for growth and development within your role through regular feedback rounds

Your path

• Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
• The possibility to work up to two months per year within Germany or from an EU country
• The opportunity to take up to 30 days paid vacation each year to unwind and recharge
• City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

• International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
• Company benefits including a pension scheme, 30% off the home24 assortment, and employee discounts at partner organizations
• You want to learn more about our home24 company culture and what it is like to be a Homie? Follow @teamhome24 on Instagram

Your home is surely filled with furniture of varying materials and styles. The same is true for home24 as an employer. We celebrate the diversity of the people who work with us. Be who you are and feel welcome to #makeyourselfathome24

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Cornelia Wegner

We are home24, one of the leading home & living e-commerce platforms in continental Europe. We are currently active in seven countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.