Web Analyst (m/f/d) - Marketing & Data

home24 SE; Germany (OH); On-site; USD 75,000 - 95,000; Full time

Benefits offered by this job

Up to 30 days paid vacation

Subsidized public transportation

Employee discounts

Job summary

A leading home & living e-commerce platform is seeking a Web Analyst to support marketing teams with data quality and actionable insights through data visualization. Responsibilities include implementing tracking concepts, evaluating marketing performance, and building dashboards. Ideal candidates will have experience with GA4, SQL, and a strong analytical mindset. This role offers a hybrid working model and opportunities for growth within a dynamic team environment.

Qualifications

• Professional experience in web analytics or data analysis in an e-commerce environment.
• Hands-on experience with Google Analytics 4 (GA4) and (server-side) Google Tag Manager (sGTM).
• Proficient in SQL for data integration and analysis.
• Basic understanding of HTML, CSS, and JavaScript.
• Excellent English communication skills.

Responsibilities

• Drive implementation and maintenance of tracking concepts in GA4 and sGTM.
• Evaluate performance of marketing campaigns across channels.
• Interpret data to help the team understand trends.
• Build and maintain interactive dashboards for monitoring key metrics.

Skills

Web analytics

Data analysis

Communication

SQL

GA4

sGTM

Python

Job description

Overview

We are home24, one of the leading home & living e-commerce platforms in continental Europe. We utilize data to provide personalized recommendations, tips, and inspiration for every home. We are looking for a Web Analyst (m/f/d) to join our team. In this role, you will support our marketing teams by ensuring data quality, maintaining our tracking setup, and delivering actionable insights through data visualization.

Responsibilities

• You drive the implementation and maintenance of tracking concepts in GA4 and sGTM, refining event structures and debugging discrepancies to ensure delivery of high-quality data e.g. for attribution modeling and the design and evaluation of A/B tests
• You evaluate the performance of marketing campaigns across various channels
• You don\'t just deliver numbers, but interpret data to help the team understand trends and optimize ROI
• You build and maintain interactive dashboards (e.g., in Tableau or Looker) to monitor key marketing metrics, translating business requirements into clear visualizations
• You look beyond standard KPIs to investigate the "why" behind the data, conducting ad-hoc deep dives to uncover the root causes of performance shifts and user behavior
• You act as a contact person for analytical questions regarding GA4, helping stakeholders understand their data usage needs
• You monitor the data flow to ensure accuracy and support the team in identifying and fixing bugs in the tracking landscape

Your Profile

• You have professional experience in web analytics, data analysis, or a related field, ideally within an e-commerce environment
• You have hands-on experience with Google Analytics 4 (GA4) and (server-side) Google Tag Manager (sGTM)
• You are proficient in SQL, capable of merging and transforming large-scale datasets from diverse sources. Proficiency in Python is a strong plus for building scalable data solutions
• You have a basic understanding of HTML, CSS, and JavaScript to comprehend how tracking is implemented
• Your mindset combines natural curiosity for new trends with a sharp eye for detail, ensuring your end-to-end thinking always aligns with the bigger picture
• You have excellent English skills and can communicate your findings in a clear, structured way
• You thrive in cross-functional collaboration, acting as a bridge between marketing, data, and tech teams

What we offer you

Your impact

• The chance to make an impact in a highly motivated team of professionals
• An open-minded culture ready to incorporate new and creative ideas

Your growth

• Extensive learning opportunities from our home24 academy and external partners
• Room for growth and development within your role through regular feedback rounds

Your path

• Hybrid working model: you have the flexibility to work from home on Wednesdays and Fridays in our standard working mode. We are in the office together Mondays, Tuesdays and Thursdays
• The possibility to work up to two months per year within Germany or from an EU country
• Up to 30 days paid vacation each year to unwind and recharge
• City mobility with a subsidized public transportation ticket and our eco-friendly bike leasing program #ridinghome

Your second home

• International campus in the heart of Berlin featuring drive-in bicycle garage, outdoor space and lounge areas, fitness facilities, parent and multi-faith rooms close to the Berlin S-Bahn train station Landsberger Allee
• Company benefits including a pension scheme, 30 % off the home24 assortment, and employee discounts at partner organizations
• You want to learn more about our home24 company culture and what it is like to be a homie? Follow @teamhome24 on Instagram

If you want to become part of a thrilling success story – we are looking forward to your application. Please send us your application together with your salary expectations and the earliest possible starting date via our career site.

home24 SE | Otto-Ostrowski-Straße 3 | 10249 Berlin | Contact: Nadine Scharf

We are home24, the leading home & living e-commerce platform in continental Europe. We are currently active in seven countries. Over 1,000 Homies work together towards a common goal: to create happy homes for everyone and every budget.

How can we reach this goal? With an assortment of over 250,000 pieces of furniture and accessories from more than 1,000 suppliers, we offer the perfect addition to any living space combined with the comfort of being able to shop from anywhere.

What makes us proud to be Homies? We are pioneers in our market who seamlessly combine technology and creativity. We utilize data to provide personalized recommendations, tips and inspiration for every home.

At home24, we strive to deliver a superior assortment of products and the best service. To do this, we need fresh ideas, 100% motivation, and dedication to our company mission. We always have a space at our table for service-minded individuals who are passionate about digitization and modern living.