Product Marketing Manager

Seminole Hard Rock Support Services; Florida; On-site; USD 90,000 - 130,000; Full time

Job summary

Seminole Hard Rock Support Services is seeking a Product Marketing Manager to drive go-to-market for digital products and translate product capabilities into compelling experiences. You will own messaging, launch readiness, and digital representation across channels.

You will collaborate with Product, Marketing, Creative, and Digital teams to create videos, demos, and training materials, ensuring consistent communications and measurable adoption of new features.

Qualifications

• 5+ years of experience in Product Marketing or Digital Marketing.
• Proven track record launching digital products and driving adoption.
• Skilled at creating product messaging, launch plans, and training materials.
• Strong storytelling and communication to simplify complex product capabilities.
• Experience working cross-functionally with Product, Marketing, Creative, and Digital teams.
• Familiar with digital content management systems and analytics platforms.
• Experience with video creation and presentation tools like Camtasia, Adobe Creative Suite, or Canva is a plus.

Responsibilities

• Lead go-to-market planning for new digital product launches and feature releases.
• Develop product positioning, messaging, and launch materials in partnership with Product Managers.
• Ensure new capabilities are effectively communicated across all digital channels.
• Lead on-site activation events.
• Create and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.
• Ensure digital experiences accurately reflect the latest product capabilities and promotions.
• Support internal teams with product education and adoption materials.
• Coordinate with Product Management, Ops, Corporate Marketing, Property Marketing teams, and Unity Marketing.
• Measure adoption and optimize the engagement of product launches and marketing initiatives.
• Gather customer and stakeholder feedback to continuously improve product communication and adoption.

Skills

Product Marketing

Digital Marketing

Storytelling

Cross-functional teamwork

Communication

Tools

Camtasia

Adobe Creative Suite

Canva

Job description

Our team members are the key to our company’s success, and their health and well-being, as well as that of their families, is very important to us. We offer a comprehensive benefits package that allows our team members stay healthy, plan for their future and maintain a healthy work-life balance. Benefits may vary with employment status. To see our fill list of Team Member Benefits please visit our career site: www.gotoworkhappy.com/benefitsJob Description:The Product Marketing Manager is responsible for ensuring our digital products are accurately represented, effectively adopted, and consistently communicated across all guest touchpoints.This role serves as the bridge between Product Management and Marketing- translating product capabilities into compelling digital experiences, launch plans, educational content, and marketing assets. Unlike a Content Editor or Social Media Manager, this role owns the product messaging, go-to-market readiness, and digital product representation across channels, partnering with Marketing teams to ensure consistency and business impact.Key ResponsibilitiesProduct Go-to-MarketLead go-to-market planning for new digital product launches and feature releases.Develop product positioning, messaging, and launch materials in partnership with Product Managers.Ensure new capabilities are effectively communicated across all digital channels.Lead on-site activation eventsProduct Content & EnablementCreate and maintain product-focused content including videos, training materials, demos, release communications, and knowledge resources.Ensure digital experiences accurately reflect the latest product capabilities and promotions.Support internal teams with product education and adoption materials.Cross-Functional CollaborationPartner closely with Product Management, Ops, Corporate Marketing, Property Marketing teams, and Unity Marketing.Coordinate with Corporate and Property Social Media Managers to ensure user moments and features are represented consistently across channels.Product PerformanceMeasure adoption and optimize the engagement of product launches and marketing initiatives.Gather customer and stakeholder feedback to continuously improve product communication and adoption.Qualifications:5+ years of experience in Product Marketing or Digital MarketingDemonstrated success launching digital products and driving customer adoption.Strong experience creating product messaging, launch plans, presentations, videos, and training materials.Excellent storytelling and communication skills with the ability to simplify complex product capabilities.Experience working cross-functionally with Product, Marketing, Creative, and Digital teams.Familiarity with digital content management systems, analytics platforms, and AI-assisted content creation tools.Experience with video creation and presentation tools (e.g., Camtasia, Adobe Creative Suite, Canva, or similar) is a plus.