Product & Model Launch Marketing Lead

United States Digital Space LLC; United States; Hybrid; USD 120,000 - 170,000; Full time

Job summary

the company is an AI research and deployment company focused on ensuring general-purpose AI benefits humanity. We shape launches and campaigns by blending product insight with disciplined marketing, and partner across product, research, and brand teams to deliver clear, credible messaging.

As Integrated Marketing Manager, you’ll own strategy through execution for business product launches, write audience-focused positioning, and orchestrate multi-channel campaigns with internal teams and

Qualifications

• 10+ years in B2B product marketing and launches.
• Experience with enterprise software, AI products, or cloud services.
• Strong positioning and cross-functional collaboration.

Responsibilities

• Develop integrated marketing strategies for business product launches, new capabilities, model releases, and research moments.
• Partner with Product, Product Marketing, and Research to understand changes, identify audiences, and shape positioning and launch narratives.
• Lead campaigns across creative, communications, customer marketing, developer marketing, growth, sales, and paid, owned, and earned channels.
• Identify customer stories, product demonstrations, and creative concepts that make technical capabilities tangible for business audiences.
• Work with creative, media, and production agencies to develop briefs, evaluate ideas, and deliver strong campaigns.
• Connect launch strategies to the needs of customers, sales teams, and partners, ensuring the work supports both immediate announcements and longer-term adoption.
• Manage campaign budgets, agency relationships, and media investments where appropriate.

Job description

the company is an AI research and deployment company focused on ensuring general-purpose AI benefits humanity. We shape launches and campaigns by blending product insight with disciplined marketing, and partner across product, research, and brand teams to deliver clear, credible messaging.

As Integrated Marketing Manager, you’ll own strategy through execution for business product launches, write audience-focused positioning, and orchestrate multi-channel campaigns with internal teams and