AI Foundation Models Product Marketing Lead

Ifm Us; Sunnyvale (CA); On-site; USD 140,000 - 190,000; Full time

Benefits offered by this job

Medical benefits

Bonus

401K

Paid time off

Parental Leave

EAP

Life & Disability

Job summary

Institute of Foundation Models is seeking a Product Marketing Manager to lead launch and sustaining marketing for our growing portfolio of AI models. You’ll translate complex research into clear positioning, craft content, and coordinate campaigns that raise awareness and drive adoption.

You’ll work across research, engineering, communications, design, and partners to define audiences, messaging, and go-to-market plans, measure impact, and iterate for ongoing momentum.

Qualifications

• Five or more years of experience in product marketing or technical marketing, with AI/ML focus.
• Strong understanding of AI model landscape, including LLMs and world models.
• Excellent writing and storytelling skills for researchers, developers, enterprise audiences, partners, and media.

Responsibilities

• Lead model launch planning and integrated go-to-market plans.
• Build sustaining marketing programs: explainers, demos, use cases, and community engagement.
• Develop positioning and messaging grounded in capabilities and release details.
• Track competing models and shifts in open-source and proprietary releases.
• Translate research into clear stories; collaborate with researchers and engineers.
• Create marketing content: launch narratives, briefs, website copy, blogs, FAQs.
• Coordinate execution across research, engineering, communications, design, and partners.
• Support communications and executive visibility with competitive context and proof points.
• Measure awareness, engagement, and adoption; refine future launches.

Skills

Product marketing

AI/ML marketing

Technical marketing

Storytelling

Cross-functional collaboration

Campaign management

Go-to-market

Research translation

Job description

Institute of Foundation Models is seeking a Product Marketing Manager to lead launch and sustaining marketing for our growing portfolio of AI models. You’ll translate complex research into clear positioning, craft content, and coordinate campaigns that raise awareness and drive adoption.

You’ll work across research, engineering, communications, design, and partners to define audiences, messaging, and go-to-market plans, measure impact, and iterate for ongoing momentum.